Dos and donts of the data body economy Do Don't use plastic money pay cash tansfer money through bank shop online buy in small independent shops consume life style products display an unpredictable consumer behaviour complete registration forms refuse to register or provide erroneous data have an insurance against everything accept risk constantly use mobile communication equipment prefer face-to-face communication drive a car equipped with a GPS terminal use other means of transportation willingly provide personal information have privacy concerns

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News Corporation The News Corporation Ltd., a global media holding company, which governed News Limited (Australia), News International (U.K.), and News America Holdings Inc. (U.S.) was founded by the Australian-born newspaper publisher and media entrepreneur, Rupert Murdoch. Murdoch's corporate interests center on newspaper, magazine, book, and electronic publishing; television broadcasting; and film and video production, principally in the United States, the United Kingdom, and Australia.

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Viacom One of the largest and foremost communications and media conglomerates in the world. Founded in 1971, the present form of the corporation dates from 1994 when Viacom Inc., which owned radio and television stations and cable television programming services and systems, acquired the entertainment and publishing giant Paramount Communications Inc. and then merged with the video and music retailer Blockbuster Entertainment Corp. Headquarters are in New York City.

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