2. Like that car? The tricks of the data body industry
In the New Economy, data have become a primary resource. Businesses unable to respond to the pressure of informatisation are quickly left behind. "Information is everything" has become the war-cry of the New Economy. More than ever, business companies now collect data related to their customers, their competitors, economic indicators, etc., and compile them in
However, there are also many companies that specialise in data body economics as the main line of business. They collect huge amount of data process and enhance them (thereby increasing the value of the data) and offer them on to other companies.
For example, somebody who has been attracted by a car on display in an airport terminal and completes a card with name and address to participate in a draw reveals a lot of economically valuable information about him / herself. Apart from name and address, and other data that is completed on the card, this person also can be assumed to be a potential car buyer (evidently he / she wants a car) and to be relatively affluent (the poor do not normally travel by plane). The time when you complete the card also provides information: in July and August, you are more likely to be a holiday maker than in November. Possibly in small print somewhere on the ticket you complete you agree to receive more information about this and other products, and you agree also that your data are "electronically processed". The data acquired this way can normally be expected to be much more valuable than the car the is offered in the draw. Most people who completed the cards will not win in the draw, but instead end up on directs marketing data warehouses and one day receive offers of products and services which they never knew they wanted.
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Latitude: 45.33, Longitude: -75.6
At Canadian Forces Station Leitrim collection of foreign signals intelligence is collected. Foreign radio, radar and other electronic emissions are intercepted and analyzed to provide foreign intelligence to the Canadian government. Leitrim contains a wide variety of antennae, including a Pusher HF-DF circularly-disposed antenna array (CDAA), three other large circular arrays, four satellite dishes, and a number of other, small antennae. The targets of Leitrim's dishes are probably Mexican and/or Brazilian communications satellites. Both countries' satellite constellations were established in 1985, at about the same time as Leitrim's new dishes started to be installed. A focus on these satellites would also explain CSE's rumoured increase in Spanish language activities.
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