Like that car? The tricks of the data body industry 2. Like that car? The tricks of the data body industry In the New Economy, data have become a primary resource. Businesses unable to respond to the pressure of informatisation are quickly left behind. "Information is everything" has become the war-cry of the New Economy. More than ever, business companies now collect data related to their customers, their competitors, economic indicators, etc., and compile them in data warehouses. Large amounts of data acquired can be turned into a systematic collection called a data warehouse through data mining techniques. These data can be used for marketing, stock exchange transactions, risk assessment, and many other purposes. However, there are also many companies that specialise in data body economics as the main line of business. They collect huge amount of data process and enhance them (thereby increasing the value of the data) and offer them on to other companies. Direct marketing companies belong to this category. Direct marketing companies carry out targeted marketing, also called strategic marketing, aimed at individual customers or groups of customers. This process is based on a consumer profile, a collection of data containing personal information such as age, sex, marital status, employment, address, and information about consumer and payment behaviour. Based upon this profile, conclusions regarding possible future consumption are drawn and offers are made. For example, somebody who has been attracted by a car on display in an airport terminal and completes a card with name and address to participate in a draw reveals a lot of economically valuable information about him / herself. Apart from name and address, and other data that is completed on the card, this person also can be assumed to be a potential car buyer (evidently he / she wants a car) and to be relatively affluent (the poor do not normally travel by plane). The time when you complete the card also provides information: in July and August, you are more likely to be a holiday maker than in November. Possibly in small print somewhere on the ticket you complete you agree to receive more information about this and other products, and you agree also that your data are "electronically processed". The data acquired this way can normally be expected to be much more valuable than the car the is offered in the draw. Most people who completed the cards will not win in the draw, but instead end up on directs marketing data warehouses and one day receive offers of products and services which they never knew they wanted.

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Sugar Grove Station Latitude: 38.497387 Longitude: -79.273876 Sugar Grove Naval Communications Facility, near Sugar Grove, WV, intercepts Pacific INTELSAT/COMSAT satellite communications traffic routed through the COMSAT ground station at Etam, WV. This facility has four antenna, with diameters of 9.2, 18.5, 32.3 and 46 meters. Source: http://www.fas.org/irp/nsa/nsafacil.html http://www.fas.org/irp/nsa/nsafacil.html

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Bad Aibling Station Latitude: 47.86353, Longitude: 12.00983 RSOC - Bad Aibling is a ground station for the interception of civil and military satellite communications traffic operated by the NSA. About 1000 personnel are on the staff at the Bad Aibling Regional SIGINT Operations Center in Germany, which conducts satellite communications interception activities and is also a downlink station for geostationary SIGINT satellites, like the CANYON program or the MAGNUM/ORION system. Operational responsibility of the groundstation was transfered to the ARMY Intelligence and Security Command in 1995, but there is also influence from the Air Force's 402nd Intelligence Squadron. Till the end of the cold war the main target was the Soviet Union. for more information: Description by FAS intelligence resource program. http://www.fas.org/irp/facility/bad_aibling.htm Description of the tasks of the Signals Intelligence Brigade. http://www.fas.org/irp/doddir/army/fm34-37_97/6-chap.htm Look at a detailed guide for military newbies at Bad Aibling. http://www.dmdc.osd.mil/sites/owa/Installation.prc_Home?p_SID=&p_DB=P http://www.fas.org/irp/facility/bad_aibling.h... http://www.fas.org/irp/doddir/army/fm34-37_97... http://www.dmdc.osd.mil/sites/owa/Installatio...

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