| Like that car? The tricks of the data body industry 2. Like that car? The tricks of the data body industry In the New Economy, data have become a primary resource. Businesses unable to respond to the pressure of informatisation are quickly left behind. "Information is everything" has become the war-cry of the New Economy. More than ever, business companies now collect data related to their customers, their competitors, economic indicators, etc., and compile them in However, there are also many companies that specialise in data body economics as the main line of business. They collect huge amount of data process and enhance them (thereby increasing the value of the data) and offer them on to other companies. For example, somebody who has been attracted by a car on display in an airport terminal and completes a card with name and address to participate in a draw reveals a lot of economically valuable information about him / herself. Apart from name and address, and other data that is completed on the card, this person also can be assumed to be a potential car buyer (evidently he / she wants a car) and to be relatively affluent (the poor do not normally travel by plane). The time when you complete the card also provides information: in July and August, you are more likely to be a holiday maker than in November. Possibly in small print somewhere on the ticket you complete you agree to receive more information about this and other products, and you agree also that your data are "electronically processed". The data acquired this way can normally be expected to be much more valuable than the car the is offered in the draw. Most people who completed the cards will not win in the draw, but instead end up on directs marketing data warehouses and one day receive offers of products and services which they never knew they wanted. | 
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| Sugar Grove Station Latitude: 38.497387 Longitude: -79.273876 Sugar Grove Naval Communications Facility, near Sugar Grove, WV, intercepts Pacific Source: | 
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| Bad Aibling Station Latitude: 47.86353, Longitude: 12.00983 RSOC - Bad Aibling is a ground station for the interception of civil and military satellite communications traffic operated by the for more information: Description by FAS intelligence resource program. Description of the tasks of the Signals Intelligence Brigade. Look at a detailed guide for military newbies at Bad Aibling. | 
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| Pine Gap Station Pine Gap, run by the CIA, is near Alice Springs in central Australia and mostly an underground facility. Pine Gap was mainly established to serve as the groundstation and downlink for reconnaissance satellites like the RHYOLITE and ORION system. The facility consists of more than 7 large antennas in randomes. In Pine Gap's Signals Processing Office transmitted signals are received and transformed for further analysis.There is a no fly zone 4km around PG, and local land holders have agreed not to allow "visitors" access to there properties. It is said that Pine Gap employs nearly 1000 people, mainly from the CIA and the U.S. National Reconnaissance Office (NRO). Source: Jeffrey T. Richelson, The U.S. Intelligence Community, (Westview Press, 4th ed., 1999)p190 Nicky Hager, Secret Power, New Zealand's role in the internatinal spy network, (Craig Potton, 1996)p34ff Pictures of Pine Gap | 
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