On-line Advertising and the Internet Content Industry Applied to on-line content the advertising model leads to similar problems like in the traditional media. Dependence on advertising revenue puts pressure on content providers to consider advertising interests. Nevertheless new difficulties caused by the technical structure of online media, missing legal regulation and not yet established ethical rules, appear.

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Public Relations and Propaganda Public relations usually is associated with the influencing of public opinion. Therefore it has subsequently been linked with propaganda. Using one of the many definitions of propaganda "... the manipulation of symbols as a means of influencing attitudes on controversial matters" (Harold D. Lasswell), the terms propaganda and PR seem to be easily interchangeable. Still many authors explicitly distinguish between public relations, advertising and propaganda. Unlike PR, which is often described as objective and extensive information of the public, advertising and propaganda are associated with manipulative activities. Nevertheless to treat public relations and propaganda as equivalents stands in the tradition of PR. Edward L. Bernays, one of the founders of public relations wrote "The only difference between propaganda and education, really, is the point of view. The advocacy of what we believe in is education. The advocacy of what we don't believe is propaganda." Also institutions like the German Bundeswehr use the terms publics relations and propaganda synonymously. After a 1990 legislation of the former minister of defense Stoltenberg, the "psychological influence of the enemy" was ceased during peace time and the Academy for Psychological Defense renamed to Academy for Information and Communication, among other things responsible for scientific research in the field of public relations.

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ECHELON Main Stations Location Country Target/Task Relations MORWENSTOW UK INTELSAT, Atlantic, Europe, Indian Ocean NSA, GCHQ SUGAR GROVE USA INTELSAT, Atlantic, North and South America NSA YAKIMA FIRING CENTER USA INTELSAT, Pacific NSA WAIHOPAI NEW ZEALAND INTELSAT, Pacific NSA, GCSB GERALDTON AUSTRALIA INTELSAT, Pacific NSA, DSD MENWITH HILL UK Sat, Groundstation, Microwave(land based) NSA, GCHQ SHOAL BAY AUSTRALIA Indonesian Sat NSA, DSD LEITRIM CANADA Latin American Sat NSA, CSE BAD AIBLING GERMANY Sat, Groundstation NSA MISAWA JAPAN Sat NSA PINE GAP AUSTRALIA Groundstation CIA FORT MEADE USA Dictionary Processing NSA Headquarters WASHINGTON USA Dictionary Processing NSA OTTAWA CANADA Dictionary Processing CSE CHELTENHAM UK Dictionary Processing GCHQ CANBERRA AUSTRALIA Dictionary Processing DSD WELLINGTON NEW ZEALAND Dictionary Processing GCSB Headquarters

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SIGINT Signals Intelligence (SIGINT) is a category of intelligence comprising, either individually or in combination, all communications intelligence, electronics intelligence, and foreign instrumentation signals intelligence, however transmitted. The intelligence derived from communications, electronics, and foreign instrumentation signals.

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IBM IBM (International Business Machines Corporation) manufactures and develops cumputer hardware equipment, application and sysem software, and related equipment. IBM produced the first PC (Personal Computer), and its decision to make Microsoft DOS the standard operating system initiated Microsoft's rise to global dominance in PC software. Business indicators: 1999 Sales: $ 86,548 (+ 7,2 % from 1998) Market capitalization: $ 181 bn Employees: approx. 291,000 Corporate website: www.ibm.com http://www.ibm.com/

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