Although Internet advertising only really started in 1994, revenues showed a steady and fast growth. In 1997 US$ 906.5 million were spent on on-line advertising. Compared with advertising revenue for the television industry in equivalent dollars for its third year, the Internet was slightly ahead, at US$ 907 million compared to television's US$ 834 million. 1998 on-line advertising grew by 112 percent to US$ 1.92 billion in revenues, and is on track to hit US$ 4 billion in 1999, which would put Internet advertising at about 2 percent of the U.S. ad market.
Table: Spending on On-Line Advertising by Category
(first quarter 1999)
|
Table: Types of On-Line Advertising
(first quarter 1999)
|
Source: Internet Advertising Bureau (IAB).
TEXTBLOCK 1/3 // URL: http://world-information.org/wio/infostructure/100437611652/100438657944
With new sponsorship models being developed, even further influence over content from the corporate side can be expected. Co-operating with
TEXTBLOCK 2/3 // URL: http://world-information.org/wio/infostructure/100437611652/100438658034
Commercial media aim towards economies of scale and scope, with the goal to maximize profits. As advertising money usually is their primary source of revenue their content very often is attuned to meet the needs of advertisers and marketers. Information necessary for a citizen's participation in the public sphere usually only plays a minor role in their programming, as it does not comply with the demands of an economic system whose principal aim is the generation of profit. They also virtually always are structured in accord with and to help reinforce society's defining hierarchical social relationships, and are generally controlled by and controlling of other major social institutions, particularly corporations.
Independent content provider on the other hand mostly act on a non-profit basis and try to avoid dependence on corporate powers and the state. One of their main concerns is the critical observation of public interest issues. The central aim of independent content provider's activities usually is to bring aspects and standpoints neglected by the (commercial) mainstream media to the public and subvert society's defining hierarchical social relationships. Promoting public debate and an active civil society they engage in the organization of alert actions and information campaigns or create subversive art
TEXTBLOCK 3/3 // URL: http://world-information.org/wio/infostructure/100437611734/100438659280
Caching is a mechanism that attempts to decrease the time it takes to retrieve data by storing a copy at a closer location.
The RIPE Network Coordination Centre (RIPE NCC) is one of three Regional Internet
Registries (RIR), which exist in the world today, providing allocation and registration services which support the operation of the Internet globally, mainly the allocation of
http://www.ripe.net
This is the tile of a book by the