In 1997 NASA's Cassini mission to Saturn and its moons led to heated controversies, because it was fueled by plutonium, a substance that could cause serious environmental and health problems if it were released into the atmosphere.
Still no major U.S. news outlet in broadcasting or print reported in depth on the risks of the Cassini mission. Westinghouse-owned media like CBS and NBC (also partly owned by General Electric) for example had only reported that children were invited to sign a plaque inside Cassini. Not surprisingly Westinghouse and General Electric are two of the largest corporations with defense contracts and nuclear interests.
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Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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The APC is a global federation of 24 non-profit Internet providers serving over 50,000 NGOs in 133 countries. Since 1990, APC has been supporting people and organizations worldwide, working together online for social, environmental and economic justice. The APC's network of members and partners spans the globe, with significant presence in Central and Eastern Europe, Africa, Asia and Latin America.
History
Between 1982 and 1987 several independent, national, non-profit computer networks emerged as viable information and communication resources for activists and NGOs. The networks were founded to make new communication techniques available to movements working for social change.
In 1987, people at GreenNet in England began collaborating with their counterparts at the Institute for Global Communications (IGC) in the United States. These two networks started sharing electronic conference material and demonstrated that transnational electronic communications could serve international as well as domestic communities working for peace, human rights and the environment.
This innovation proved so successful that by late 1989, networks in Sweden, Canada, Brazil, Nicaragua and Australia were exchanging information with each other and with IGC and GreenNet. In the spring of 1990, these seven organizations founded the Association for Progressive communications to co-ordinate the operation and development of this emerging global network of networks.
Strategies and Policies
The APC defends and promotes non-commercial, productive online space for NGOs and collaborates with like-minded organizations to ensure that the information and communication needs of civil society are considered in telecommunications, donor and investment policy. The APC is committed to freedom of expression and exchange of information on the Internet.
The APC helps to build capacity between existing and emerging communication service providers.
The APC Women's Networking Support Program promotes gender-aware Internet design, implementation and use.
Through its African members, the APC is trying to strengthen indigenous information sharing and independent networking capacity on the continent.
Members of APC develop Internet products, resources and tools to meet the advocacy, collaboration and information publishing and management needs of civil society. Recent APC initiatives have included the APC Toolkit Project: Online Publishing and Collaboration for Activists and the Mission-Driven Business Planning Toolkit.
The APC also runs special projects like the Beijing+5, which shall enable non-governmental organizations to actively participate in the review of the Beijing Platform for Action.
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The World Intellectual Property Organization is one of the specialized agencies of the United Nations (UN), which was designed to promote the worldwide protection of both industrial property (inventions, trademarks, and designs) and copyrighted materials (literary, musical, photographic, and other artistic works). It was established by a convention signed in Stockholm in 1967 and came into force in 1970. The aims of WIPO are threefold. Through international cooperation, WIPO promotes the protection of intellectual property. Secondly, the organization supervises administrative cooperation between the Paris, Berne, and other intellectual unions regarding agreements on trademarks, patents, and the protection of artistic and literary work and thirdly through its registration activities the WIPO provides direct services to applicants for, or owners of, industrial property rights.
ARPAnet was the small network of individual computers connected by leased lines that marked the beginning of today's global data networks. Being an experimental network mainly serving the purpose to test the feasibility of
In 1969 ARPANET went online and links the first two computers, one of them located at the University of California, Los Angeles, the other at the Stanford Research Institute.
But ARPAnet has not become widely accepted before it was demonstrated in action to a public of computer experts at the First International Conference on Computers and Communication in Washington, D. C. in 1972.
Before it was decommissioned in 1990,
In the USA commercial users already outnumbered military and academic users in 1994.
Despite the rapid growth of the Net, most computers linked to it are still located in the United States.
Electronic messages are transmitted and received by computers through a network. By E-Mail texts, images, sounds and videos can be sent to single users or simultaneously to a group of users. Now texts can be sent and read without having them printed.
E-Mail is one of the most popular and important services on the Internet.