RTMark is a group of culture jammers applying a brokerage-system that benefits from "limited liability" like any other corporation. Using this principle, RTMark supports the sabotage (informative alternation) of corporate products, from dolls and children's learning tools to electronic action games, by channeling funds from investors to workers. RTMark searches for solutions that go beyond public relations and defines its "bottom line" in improving culture. It seeks cultural and not financial profit.
Strategies and Policies
RTMark is engaged in a whole lot of projects, which are designed to lead to a positive social change. Projects with roughly similar intent, risk, or likelihood of accomplishment are grouped into "fund families", like for example "The Frontier Fund". This fund is dedicated to challenge naive, utopic visions of the "global village", focusing on the implications of allowing corporations and other multinational interests to operate free of social context.
RTMark pursues its projects through donations by individuals, which can invest in a certain fund, whereby an exact specification of how the donated money should be used can be made. RTMark has repeatedly gained attention through its projects, especially with its spoof websites, like the ones of Rudy Giuliani and the WTO, or its campaign against eToys, which prevents the Internet art group etoy from using the domain etoy.com.
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The independent Belgrade based FM radio-station B2-92, which from December 1996 on also broadcasts over the Internet, repeatedly has been the target of suppression and attacks by the Serbian government.
B2-92 offices have been raided on numerous occasions and members of staff have been repeatedly harassed or arrested. In March 1999 the transmitter of radio B2-92 was confiscated yet again by the Serbian authorities and editor-in-chief, Veran Matic, was taken and held in custody at a police station. Ten days after the confiscation of B2-92's transmitter, Serbian police entered and sealed their offices. All members of staff were sent home and a new General Manager was appointed by Serbian officials. Although by closing B2-92, the Serbian regime may have succeeded in softening the voice of the independent content provider, with the distributive nature of the Internet and the international help of media activists, the regime will have little chance of silencing the entire flood of independent content coming out of former Yugoslavia.
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Ronald L. Rivest is Webster Professor of Electrical Engineering and Computer Science in MIT's EECS Department. He was one of three persons in a team to invent the