acceleration

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Product Placement

With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

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B2-92

B2-92 is an independent FM radio station based in Belgrade, which has won a number of international press and media awards. Their broadcasts and music and uncensored news heard across Serbia through a network of local partner stations. Their signal was also picked up by the BBC World Service and retransmitted via satellite around the world. In December 1996, B2-92 began using technology to stream live audio broadcasts and short video clips over the Internet.

Strategies and Policies

From its start as a terrestrial broadcaster B2-92 has been a respected source of independent news in the Balkans. Although B2-92 has been constantly subjected to repression and threat by government authorities it continued to provide music and news. When in December 1996 B2-92 was banned from broadcasting it began to distribute its content via streaming audio and video on its website. A web savvy support group was formed helping B2-92 to continue its distribution of news. Anonymous e-mail lists were developed to protect the identity of those wishing to express their views about the war, as well as a message boards linking to the Help B2-92 Campaign site. Furthermore encrypted e-mail services were provided for journalists and others in the former Yugoslavia who found themselves under threat. B2-92 also co-operates with various media activists and support groups and networks, which help B2-92 to continue its content distribution.

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Above.net

Headquartered in San Jose, USA, AboveNet Communications is a backbone service provider. Through its extensive peering relationships, the company has built a network with the largest aggregated bandwidth in the world.

http://www.above.net

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Cisco, Inc.

Being the worldwide leader in networking for the Internet, Cisco Systems is one of the most prominent companies of the Internet industry.

http://www.cisco.com

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