RTMark is a group of culture jammers applying a brokerage-system that benefits from "limited liability" like any other corporation. Using this principle, RTMark supports the sabotage (informative alternation) of corporate products, from dolls and children's learning tools to electronic action games, by channeling funds from investors to workers. RTMark searches for solutions that go beyond public relations and defines its "bottom line" in improving culture. It seeks cultural and not financial profit.
Strategies and Policies
RTMark is engaged in a whole lot of projects, which are designed to lead to a positive social change. Projects with roughly similar intent, risk, or likelihood of accomplishment are grouped into "fund families", like for example "The Frontier Fund". This fund is dedicated to challenge naive, utopic visions of the "global village", focusing on the implications of allowing corporations and other multinational interests to operate free of social context.
RTMark pursues its projects through donations by individuals, which can invest in a certain fund, whereby an exact specification of how the donated money should be used can be made. RTMark has repeatedly gained attention through its projects, especially with its spoof websites, like the ones of Rudy Giuliani and the WTO, or its campaign against eToys, which prevents the Internet art group etoy from using the domain etoy.com.
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Regarding the dimension of their financial and human resources commercial media companies are at any rate much more powerful players than their independent counterparts. Still those reply with an extreme multiplicity and diversity. Today thousands of newsgroups, mailing-list and e-zines covering a wide range of issues from the environment to politics, social and human rights, culture, art and democracy are run by alternative groups.
Moreover independent content provider have started to use digital media for communication, information and co-ordination long before they were discovered by corporate interest. They regularly use the Internet and other networks to further public discourse and put up civic resistance. And in many cases are very successful with their work, as initiatives like widerst@ndMUND's (AT) co-ordination of the critics of the participation of the Freedom Party in the Austrian government via mailing-lists, an online-magazine and discussion forums, show.
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