Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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Timeline 1970-2000 AD

1971 IBM's work on the Lucifer cipher and the work of the NSA lead to the U.S. Data Encryption Standard (= DES)

1976 Whitfield Diffie and Martin Hellman publish their book New Directions in Cryptography, playing with the idea of public key cryptography

1977/78 the RSA algorithm is developed by Ron Rivest, Adi Shamir and Leonard M. Adleman and is published

1984 Congress passes Comprehensive Crime Control Act

- The Hacker Quarterly is founded

1986 Computer Fraud and Abuse Act is passed in the USA

- Electronic Communications Privacy Act

1987 Chicago prosecutors found Computer Fraud and Abuse Task Force

1988 U.S. Secret Service covertly videotapes a hacker convention

1989 NuPrometheus League distributes Apple Computer software

1990 - IDEA, using a 128-bit key, is supposed to replace DES

- Charles H. Bennett and Gilles Brassard publish their work on Quantum Cryptography

- Martin Luther King Day Crash strikes AT&T long-distance network nationwide


1991 PGP (= Pretty Good Privacy) is released as freeware on the Internet, soon becoming worldwide state of the art; its creator is Phil Zimmermann

- one of the first conferences for Computers, Freedom and Privacy takes place in San Francisco

- AT&T phone crash; New York City and various airports get affected

1993 the U.S. government announces to introduce the Clipper Chip, an idea that provokes many political discussions during the following years

1994 Ron Rivest releases another algorithm, the RC5, on the Internet

- the blowfish encryption algorithm, a 64-bit block cipher with a key-length up to 448 bits, is designed by Bruce Schneier

1990s work on quantum computer and quantum cryptography

- work on biometrics for authentication (finger prints, the iris, smells, etc.)

1996 France liberates its cryptography law: one now can use cryptography if registered

- OECD issues Cryptography Policy Guidelines; a paper calling for encryption exports-standards and unrestricted access to encryption products

1997 April European Commission issues Electronic Commerce Initiative, in favor of strong encryption

1997 June PGP 5.0 Freeware widely available for non-commercial use

1997 June 56-bit DES code cracked by a network of 14,000 computers

1997 August U.S. judge assesses encryption export regulations as violation of the First Amendment

1998 February foundation of Americans for Computer Privacy, a broad coalition in opposition to the U.S. cryptography policy

1998 March PGP announces plans to sell encryption products outside the USA

1998 April NSA issues a report about the risks of key recovery systems

1998 July DES code cracked in 56 hours by researchers in Silicon Valley

1998 October Finnish government agrees to unrestricted export of strong encryption

1999 January RSA Data Security, establishes worldwide distribution of encryption product outside the USA

- National Institute of Standards and Technologies announces that 56-bit DES is not safe compared to Triple DES

- 56-bit DES code is cracked in 22 hours and 15 minutes

1999 May 27 United Kingdom speaks out against key recovery

1999 Sept: the USA announce to stop the restriction of cryptography-exports

2000 as the German government wants to elaborate a cryptography-law, different organizations start a campaign against that law

- computer hackers do no longer only visit websites and change little details there but cause breakdowns of entire systems, producing big economic losses

for further information about the history of cryptography see:
http://www.clark.net/pub/cme/html/timeline.html
http://www.math.nmsu.edu/~crypto/Timeline.html
http://fly.hiwaay.net/~paul/cryptology/history.html
http://www.achiever.com/freehmpg/cryptology/hocryp.html
http://all.net/books/ip/Chap2-1.html
http://cryptome.org/ukpk-alt.htm
http://www.iwm.org.uk/online/enigma/eni-intro.htm
http://www.achiever.com/freehmpg/cryptology/cryptofr.html
http://www.cdt.org/crypto/milestones.shtml

for information about hacker's history see:
http://www.farcaster.com/sterling/chronology.htm:

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Extract of Disney’s Content Production and Distribution Holdings

Although the traditional media companies first steps into the digital sphere were fairly clumsy, they have quickly learned from their mistakes and continued to enlarge their Internet presence. Time Warner now for instance operates about 130 Web-Sites (http://www.timewarner.com/corp/about/pubarchive/websites.html). Anyhow the stronger online-engagement of the big media conglomerates by 1998 has led to the establishment of a new pattern: "More than three-quarters of the 31 most visited news and entertainment websites were affiliated with large media firms, and most of the rest were connected to outfits like AOL and Microsoft." (Broadcasting and Cable, 6/22/98).

During the last years many of the smaller players in the field of digital media have been driven out of competition by the huge media conglomerates. This mainly is a result of the advantages that the commercial media giants have over their less powerful counterparts:

    As engagement in online activities mostly does not lead to quick profits, investors must be able to take losses, which only powerful companies are able to.



    Traditional media outlets usually have huge stocks of digital programming, which they can easily plug into the Internet at little extra cost.



    To generate audience, the big media conglomerates constantly promote their Websites and other digital media products on their traditional media holdings.



    As possessors of the hottest "brands" commercial media companies often get premier locations from browser software makers, Internet service providers, search engines and portals.



    Having the financial resources at their disposition the big media firms are aggressive investors in start-up Internet media companies.



Commercial media companies have close and long ties to advertisers, which enables them to seize most of these revenues.

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Commercial vs. Independent Content: Power and Scope

Regarding the dimension of their financial and human resources commercial media companies are at any rate much more powerful players than their independent counterparts. Still those reply with an extreme multiplicity and diversity. Today thousands of newsgroups, mailing-list and e-zines covering a wide range of issues from the environment to politics, social and human rights, culture, art and democracy are run by alternative groups.

Moreover independent content provider have started to use digital media for communication, information and co-ordination long before they were discovered by corporate interest. They regularly use the Internet and other networks to further public discourse and put up civic resistance. And in many cases are very successful with their work, as initiatives like widerst@ndMUND's (AT) co-ordination of the critics of the participation of the Freedom Party in the Austrian government via mailing-lists, an online-magazine and discussion forums, show.

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Governmental Regulations

The new U.S. regulations are based on the Wassenaar Arrangement Revision of 1998, where exports without license of 56 bit DES and similar products are allowed after a technical review, just like encryption commodities and software with key lengths of 64-bits or less which meet the mass market requirements.
For more information see:
http://www.wassenaar.org/

Seven states stay excluded from the new freedom. These are states like Libya, Iraq, Iran, North Korea and Cuba, altogether states seen as terrorist supporting. No encryption tools may be exported into those countries.

This is, what happened in the USA, whereas in Germany the issue of a cryptography-law is still on the agenda. Until now, in Germany, everyone can decide by her-/himself, whether she/he wants to encrypt electronic messages or not. Some organizations fear that this could get changed soon. Therefore an urgent action was organized in February 2000 to demonstrate the government that people want the freedom to decide on their own. One governmental argument is that only very few people actually use cryptography. Therefore the urgent action is organized as a campaign for using it more frequently.

For more information on this see:
http://www.heise.de/ct/97/04/032/
http://www.fitug.de/ulf/krypto/verbot.html#welt

Other European countries have more liberate laws on cryptography, like France. Austria doesn't have any restrictions at all, probably because of a governmental lack of interest more than accepting freedom.
The (former) restrictions in the bigger countries influenced and hindered developments for safer key-systems, e.g. the key-length was held down extraordinarily.

"Due to the suspicious nature of crypto users I have a feeling DES will be with us forever, we will just keep adding keys and cycles (...). There is a parallel between designing electronic commerce infrastructure today that uses weak cryptography (i.e. 40 or 56 bit keys) and, say, designing air traffic control systems in the '60s using two digit year fields. (...) Just because you can retire before it all blows up doesn't make it any less irresponsible."
(Arnold G. Reinhold)


The Chinese State Encryption Management Commission (SEMC) announced in March 2000 that only strong encryption tools will have to be registered in the future. Which sounds so nice on first sight, does not mean a lot in reality: any kind of useful encryption technique, like the PGP, stay under governmental control.

The restrictions and prohibitions for cryptography are part of the states' wish to acquire more control - in the name of the battle against criminality, probably?
Due to the emerging organized criminality the governments want to obtain more freedom of control over citizens. Organizations like the NSA appear as the leaders of such demands.
What about civil rights or Human Rights?

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Commercial vs. Independent Content: Human and Financial Resources

Concerning their human and financial resources commercial media and independent content provider are an extremely unequal pair. While the 1998 revenues of the world's leading media conglomerates (AOL Time Warner, Disney, Bertelsmann, Viacom and the News Corporation) amounted to US$ 91,144,000,000 provider of independent content usually act on a non-profit basis and to a considerable extent depend on donations and contributions.

Also the human resources they have at their disposal quite differ. Viacom for example employs 112,000 people. Alternative media conversely are mostly run by a small group of activists, most of them volunteers. Moreover the majority of the commercial media giants has a multitude of subsidiaries (Bertelsmann for instance has operations in 53 countries), while independent content provider in some cases do not even have proper office spaces. Asked about their offices number of square meters Frank Guerrero from RTMark comments "We have no square meters at all, because we are only on the web. I guess if you add up all of our servers and computers we would take up about one or two square meters."

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Geraldton Station

Latitude: -28.7786, Longitude: 114.6008

The Geraldton station is officially called the Australian Defence Satellite Communications Station, ADSCS. The station targets mainly the second Pacific Intelsat, 703 and the two main Indian Ocean Intelsats, at 60 and 63 degrees east. Another target is likely to be the new Intelsat positioned, in 1992, at 91.5 degrees east, between South East Asia and India. So Geraldton interception concentrates entirely on Indian Ocean and Asian satellites.

Source: Nicky Hager, Secret Power, New Zealand's role in the internatinal spy network, (Craig Potton, 1996) p.183-185

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Roberto d'Aubuisson

Roberto D'Aubuisson is another Salvadorian graduate of the SOA. In 1980 he organized the assassination of Archbishop Oscar Romero, voice of the poor and marginalized. In 1981 he founded the extreme right wing party ARENA as a weapon against the guerrilla. Between 1978 and 1992 he was the (not so) secret head of the Salvadorian Death Squads. He died of cancer in 1992, but his ideas are still followed by a new group of death squads, which was founded in 1996 (Fuerza Nacionalista Mayor Roberto D'Aubuisson = FURODA).

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Censorship of Online Content in China

During the Tian-an men massacre reports and photos transmitted by fax machines gave notice of what was happening only with a short delay. The Chinese government has learned his lesson well and "regulated" Internet access from the beginning. All Internet traffic to and out of China passes through a few gateways, a few entry-points, thus making censorship a relatively easy task. Screened out are web sites of organizations and media which express dissident viewpoints: Taiwan's Democratic Progress Party and Independence Party, The New York Times, CNN, and sites dealing with Tibetan independence and human rights issues.

Users are expected not to "harm" China's national interests and therefore have to apply for permission of Internet access; Web pages have to be approved before being published on the Net. For the development of measures to monitor and control Chinese content providers, China's state police has joined forces with the MIT.

For further information on Internet censorship, see Human Rights Watch, World Report 1999.

http://www.dpp.org/
http://www.nytimes.com/
http://www.hrw.org/worldreport99/special/inte...
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Machine vision

A branch of artificial intelligence and image processing concerned with the identification of graphic patterns or images that involves both cognition and abstraction. In such a system, a device linked to a computer scans, senses, and transforms images into digital patterns, which in turn are compared with patterns stored in the computer's memory. The computer processes the incoming patterns in rapid succession, isolating relevant features, filtering out unwanted signals, and adding to its memory new patterns that deviate beyond a specified threshold from the old and are thus perceived as new entities.

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Saddam Hussein

Saddam Hussein joined the revolutionary Baath party when he was a university student. In 1958 he had the head of Iraq, Abdul-Karim Qassim, killed. Since 1979 he has been President of Iraq. Under his reign Iraq fought a decade-long war with Iran. Because of his steady enmity with extreme Islamic leaders the West supported him first of all, until his army invaded Kuwait in August 1990, an incident that the USA led to the Gulf War. Since then many rumors about a coup d'état have been launched, but Saddam Hussein is still in unrestricted power.

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