Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.
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It has become a commonplace observation that the history of modernity has been accompanied by what one might call a general weakening of identity, both as a theoretical concept and as a social and cultural reality. This blurring of identity has come to full fruition in the 20th century. As a theoretical concept, identity has lost its metaphysical foundation of "full correspondence" following the destruction of metaphysics by thinkers such as Nietzsche, Heidegger, Witgenstein or Davidson. Nietzsche's "dead god", his often-quoted metaphor for the demise of metaphysics, has left western cultures not only with the problem of having to learn how to think without permanent foundations; it has left them with both the liberty of constructing identities, and the structural obligation to do so. The dilemmas arising out of this ambivalent situation have given rise to the comment that "god is dead, and men is not doing so well himself". The new promise of freedom is accompanied by the threat of enslavement. Modern, technologically saturated cultures survive and propagate and emancipate themselves by acting as the gatekeepers of their own technological prisons.
On the social and cultural levels, traditional clear-cut identities have become weakened as traditional cultural belonging has been undermined or supplanted by modern socio-technological structures. The question as to "who one is" has become increasingly difficult to answer: hybrid identities are spreading, identities are multiple, temporary, fleeting rather than reflecting an inherited sense of belonging. The war cry of modern culture industry "be yourself" demands the impossible and offers a myriad of tools all outcompeting each other in their promise to fulfil the impossible.
For many, identity has become a matter of choice rather than of cultural or biological heritage, although being able to chose may not have been the result of a choice. A large superstructure of purchasable identification objects caters for an audience finding itself propelled into an ever accelerating and vertiginous spiral of identification and estrangement. In the supermarket of identities, what is useful and cool today is the waste of tomorrow. What is offered as the latest advance in helping you to "be yourself" is as ephemeral as your identification with it; it is trash in embryonic form.
Identity has become both problematic and trivial, causing modern subjects a sense of thrownness and uprootedness as well as granting them the opportunity of overcoming established authoritarian structures. In modern, technologically saturated societies, the general weakening of identities is a prerequisite for emancipation. The return to "strong" clear-cut "real" identities is the way of new fundamentalism demanding a rehabilitation of "traditional values" and protected zones for metaphysical thought, both of which are to be had only at the price of suppression and violence.
It has become difficult to know "who one is", but this difficulty is not merely a private problem. It is also a problem for the exercise of power, for the state and other power institutions also need to know "who you are". With the spread of weak identities, power is exercised in a different manner. Power cannot be exercised without being clear who it addresses; note the dual significance of "subject". A weakened, hybrid undefined subject (in the philosophical sense) cannot be a "good" subject (in the political sense), it is not easy to sub-ject. Without identification, power cannot be exercised. And while identification is itself not a sufficient precondition for authoritarianism, it is certainly a necessary one.
Identities are therefore reconstructed using technologies of identification in order to keep the weakened and hence evasive subjects "sub-jected". States have traditionally employed bureaucratic identification techniques and sanctioned those who trying to evade the grip of administration. Carrying several passports has been the privilege of spies and of dubious outlaws, and not possessing an "ID" at all is the fate of millions of refugees fleeing violence or economic destitution. Lack of identification is structurally sanctioned by placelessness.
The technisised acceleration of societies and the weakening of identities make identification a complicated matter. On the one hand, bureaucratic identification techniques can be technologically bypassed. Passports and signatures can be forged; data can be manipulated and played with. On the other hand, traditional bureaucratic methods are slow. The requirements resulting from these constraints are met by biometric technology.
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Thinking of propaganda some politicians' names are at once remembered, like
The history of propaganda has to tell then merely mentioning those names:
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In the summer of 1999 between 1.200 and 2.000 Muslim rebels from Chechnya fell into Dagestan. Rumors say that Russian soldiers closed their eyes pretending not to see anything. During the fightings that started soon, many persons got killed. The hole issue was blamed on Chechnya.
At that time there were rumors that there would be heavy bombing in Moscow in September. And there was. Those two things together brought back the hatred against the Chechnya rebels. The 2nd War between Russia and the Muslim country began. While the first war was lost at home, because the Russians, especially mothers, did not understand why their sons should fight against Chechnya, this time the atmosphere was completely different. In the cities 85% and all over Russia 65% of the Russian population agreed with the war. This time the war was a national issue, a legitimate defense.
The media emphasized this.
Alexander Zilin, a journalist, found out that the truth was far from the one presented in the media: First of all there was no evidence that the Moscow-bombings were organized by Chechnyans. On the contrary it is more than probable that the crimes were organized by a governmental institution for national security. The disinformation was part of the strategy to make the population support another war with Chechnya. The media were part of the story, maybe without knowing. They kept on the government's and army's side, showing only special and patriotic parts of the war. For example the number of dead Russian soldiers was held back.
The U.S.-behavior on this:
The USA would like to intervene but they are afraid of ruining the weak relation to Russia. For years the main topic of U.S.-politics has been the struggle against terrorism. Now Russia pretends to be fighting terrorism. How could it be criticized for that?
The reason for this war is rather cynical: it worked as a public relations-campaign for
At the same time a propaganda-campaign against his rival Y. Primakov (98), formerly the most popular candidate, was spreading lies and bad rumors. Opinion-polls showed very fast that he had lost the elections because of this black propaganda, even before the elections took place.
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Iris recognition relies upon the fact that every individuals retina has a unique structure. The iris landscape is composed of a corona, crypts, filaments, freckles, pits radial furrows and striatations. Iris scanning is considered a particularly accurate identification technology because the characteristics of the iris do not change during a persons lifetime, and because there are several hundred variables in an iris which can be measured. In addition, iris scanning is fast: it does not take longer than one or two seconds.
These are characteristics which have made iris scanning an attractive technology for high-security applications such as prison surveillance. Iris technology is also used for online identification where it can substitute identification by password. As in other biometric technologies, the use of iris scanning for the protection of privacy is a two-edged sword. The prevention of identity theft applies horizontally but not vertically, i.e. in so far as the data retrieval that accompanies identification and the data body which is created in the process has nothing to do with identity theft.
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In what follows there is a brief description of the principal biometric technologies, whose respective proponents - producers, research laboratories, think tanks - mostly tend to claim superiority over the others. A frequently used definition of "biometric" is that of a "unique, measurable characteristic or trait of a human being for automatically recognizing or verifying identity" (
All biometric technologies are made up of the same basic processes:
1. A sample of a biometric is first collected, then transformed into digital information and stored as the "biometric template" of the person in question.
2. At every new identification, a second sample is collected and its identity with the first one is examined.
3. If the two samples are identical, the persons identity is confirmed, i.e. the system knows who the person is.
This means that access to the facility or resource can be granted or denied. It also means that information about the persons behaviour and movements has been collected. The system now knows who passed a certain identification point at which time, at what distance from the previous time, and it can combine these data with others, thereby appropriating an individual's data body.
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Movies produced in Hollywood in 1918/19 were mainly anti-German. They had some influence but the bigger effect was reached in World War II-movies.
The first propaganda movie of World War II was British.
At that time all films had to pass censoring. Most beloved were entertaining movies with propaganda messages. The enemy was shown as a beast, an animal-like creature, a brutal person without soul and as an idiot. Whereas the own people were the heroes. That was the new form of atrocity.
U.S.-President
In the late twenties, movies got more and more important, in the USSR, too, like
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Following the commercial success of
New technologies were being invented in Japan.
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2000
Digital technologies are used to combine previously separated communication and media systems such as telephony, audiovisual technologies and computing to new services and technologies, thus forming extensions of existing communication systems and resulting in fundamentally new communication systems. This is what is meant by today's new buzzwords "multimedia" and "convergence".
Classical dichotomies as the one of computing and telephony and traditional categorizations no longer apply, because these new services no longer fit traditional categories.
Convergence and Regulatory Institutions
Digital technology permits the integration of telecommunications with computing and audiovisual technologies. New services that extend existing communication systems emerge. The convergence of communication and media systems corresponds to a convergence of corporations. Recently,
For further information on this issue see Natascha Just and Michael Latzer, The European Policy Response to Convergence with Special Consideration of Competition Policy and Market Power Control, http://www.soe.oeaw.ac.at/workpap.htm or
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However, artificial beings need not be invisible or look like Arnold Schwarzenegger in "Terminator". "My dream would be to create an artificial man that does not look like a robot but like a beautiful, graceful human being. The artificial man should be beautiful".
While in Hindu mythology,
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1971 IBM's work on the Lucifer cipher and the work of the NSA lead to the U.S. Data Encryption Standard (=
1976
1977/78 the
1984 Congress passes Comprehensive Crime Control Act
- The Hacker Quarterly is founded
1986 Computer Fraud and Abuse Act is passed in the USA
- Electronic Communications Privacy Act
1987 Chicago prosecutors found Computer Fraud and Abuse Task Force
1988 U.S. Secret Service covertly videotapes a hacker convention
1989 NuPrometheus League distributes Apple Computer software
1990 -
- Charles H. Bennett and Gilles Brassard publish their work on Quantum Cryptography
- Martin Luther King Day Crash strikes AT&T long-distance network nationwide
1991
- one of the first conferences for Computers, Freedom and Privacy takes place in San Francisco
- AT&T phone crash; New York City and various airports get affected
1993 the U.S. government announces to introduce the
1994
- the
1990s work on quantum computer and quantum cryptography
- work on biometrics for authentication (finger prints, the iris, smells, etc.)
1996 France liberates its cryptography law: one now can use cryptography if registered
- OECD issues Cryptography Policy Guidelines; a paper calling for encryption exports-standards and unrestricted access to encryption products
1997 April European Commission issues Electronic Commerce Initiative, in favor of strong encryption
1997 June PGP 5.0 Freeware widely available for non-commercial use
1997 June 56-bit DES code cracked by a network of 14,000 computers
1997 August U.S. judge assesses encryption export regulations as violation of the First Amendment
1998 February foundation of Americans for Computer Privacy, a broad coalition in opposition to the U.S. cryptography policy
1998 March
1998 April NSA issues a report about the risks of key recovery systems
1998 July
1998 October Finnish government agrees to unrestricted export of strong encryption
1999 January RSA Data Security, establishes worldwide distribution of encryption product outside the USA
- National Institute of Standards and Technologies announces that 56-bit
- 56-bit DES code is cracked in 22 hours and 15 minutes
1999 May 27 United Kingdom speaks out against key recovery
1999 Sept: the USA announce to stop the restriction of cryptography-exports
2000 as the German government wants to elaborate a cryptography-law, different organizations start a campaign against that law
- computer hackers do no longer only visit websites and change little details there but cause breakdowns of entire systems, producing big economic losses
for further information about the history of cryptography see:
for information about hacker's history see:
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First of all disinformation can be explained as something that has to do with fears: it frightens us by taking away our individuality, as disinformation is not done for one single person. It is a manipulation; a manipulation the influenced persons did not ask for.
Disinformation is never the launching of one single information/message. Several - and in most cases many - different pieces make up a puzzle of deception. One single message can be called true or false, but only the combination of several and more informations makes up a system that has the power to influence opinions.
The purpose is what produces the disinformation, whereas a wrong information (even as a number of wrong informations) happening by accident represents simply a false information.
The person or group presenting a disinformation knows very well what he/it is doing. The aim is that the person who receives the disinformation gets influenced into a certain and well-planned direction. Therefore the wrong information has to reach the unconscious part of the mind, has to be integrated into personal thoughts.
A good way to reach that goal is to use a commonly known information, something familiar to reach the confidence of the recipient. The best is to use a quasi neutral message. Afterwards the real disinformation is woven into that other information. The mixture between truth, half-truth and lie is the most adequate method to get a disinformation into people's minds.
The knowledge about how to use material and how to slightly change it until the statement turns against someone or some idea, is a type of art to cope with words.
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During the cold war the U.S. tried to ensure that it would stay ahead of the Soviet Union in technological advancements. Therefore in 1963 the
In the 1960s and 1970s a multitude of AI programs were developed, most notably SHRDLU. Headed by Marvin Minsky the MIT's research team showed, that when confined to a small subject matter, computer programs could solve spatial and logic problems. Other progresses in the field of AI at the time were: the proposal of new theories about
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Although fingerprinting smacks of police techniques used long before the dawn of the information age, its digital successor finger scanning is the most widely used biometric technology. It relies on the fact that a fingerprint's uniqueness can be defined by analysing the so-called "minutiae" in somebody's fingerprint. Minutae include sweat pores, distance between ridges, bifurcations, etc. It is estimated that the likelihood of two individuals having the same fingerprint is less than one in a billion.
As an access control device, fingerprint scanning is particularly popular with military institutions, including the Pentagon, and military research facilities. Banks are also among the principal users of this technology, and there are efforts of major credit card companies such as Visa and MasterCard to incorporate this finger print recognition into the bank card environment.
Problems of inaccuracy resulting from oily, soiled or cracked skins, a major impediment in fingerprint technology, have recently been tackled by the development a contactless capturing device (
As in other biometric technologies, fingerprint recognition is an area where the "criminal justice" market meets the "security market", yet another indication of civilian spheres becomes indistinguishable from the military. The utopia of a prisonless society seems to come within the reach of a technology capable of undermining freedom by an upward spiral driven by identification needs and identification technologies.
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A transistor is a solid-state device for amplifying, controlling, and generating electrical signals. Transistors are used in a wide array of electronic equipment, ranging from pocket
b. July 1, 1646, Leipzig
d. November 14, 1716, Hannover, Hanover
German philosopher, mathematician, and political adviser, important both as a metaphysician and as a logician and distinguished also for his independent invention of the differential and integral calculus. 1661, he entered the University of Leipzig as a law student; there he came into contact with the thought of men who had revolutionized science and philosophy--men such as
The Enigma Encryption Machine was famous for its insecurities as for the security that it gave to German ciphers. It was broken, first by the Poles in the 1930s, then by the British in World War II.
to put the ciphers/codes back into the plaintext
To perform manufacturing firm's functions related to design and production the CAD/CAM technology, for computer-aided design and computer-aided manufacturing, was developed. Today it is widely recognized that the scope of computer applications must extend beyond design and production to include the business functions of the firm. The name given to this more comprehensive use of computers is computer-integrated manufacturing (CIM).
General H. Norman Schwarzkopf (* 1934) followed in his father's footsteps at the United States Military Academy at West Point.
In 1965 he applied to join the troops in Vietnam. For the next 20 years Schwarzkopf worked on his career. As Commander in Chief of the U.S. Central Command, he led U.S. and allied forces in the Gulf War (Operations Desert Shield and Desert Storm). He retired from the Army in 1992 and wrote his autobiography.
For a picture see:
A mark (trademark or service mark) is "... a sign, or a combination of signs, capable of distinguishing the goods or services of one undertaking from those of other undertakings. The sign may particularly consist of one or more distinctive words, letters, numbers, drawings or pictures, emblems, colors or combinations of colors, or may be three-dimensional..." (
During the Tian-an men massacre reports and photos transmitted by fax machines gave notice of what was happening only with a short delay. The Chinese government has learned his lesson well and "regulated" Internet access from the beginning. All Internet traffic to and out of China passes through a few
Users are expected not to "harm" China's national interests and therefore have to apply for permission of Internet access; Web pages have to be approved before being published on the Net. For the development of measures to monitor and control Chinese content providers, China's state police has joined forces with the MIT.
For further information on Internet censorship, see Human Rights Watch,
Polybius was one of the greatest historians of the ancient Greek. he lived from 200-118 BC. see:
This is the tile of a book by the
Official name Church Of Scientology, religio-scientific movement developed in the United States in the 1950s by the author L. Ron Hubbard (1911-86). The Church of Scientology was formally established in the United States in 1954 and was later incorporated in Great Britain and other countries. The scientific basis claimed by the church for its diagnostic and therapeutic practice is disputed, and the church has been criticized for the financial demands that it makes on its followers. From the 1960s the church and various of its officials or former officials faced government prosecutions as well as private lawsuits on charges of fraud, tax evasion, financial mismanagement, and conspiring to steal government documents, while the church on the other hand claimed it was being persecuted by government agencies and by established medical organizations. Some former Scientology officials have charged that Hubbard used the tax-exempt status of the church to build a profitable business empire.