Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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The history of propaganda

Thinking of propaganda some politicians' names are at once remembered, like Caesar, Napoleon, Adolf Hitler, Joseph Stalin or Saddam Hussein.
The history of propaganda has to tell then merely mentioning those names:

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Movies as a Propaganda- and Disinformation-Tool in World War I and II

Movies produced in Hollywood in 1918/19 were mainly anti-German. They had some influence but the bigger effect was reached in World War II-movies.
The first propaganda movie of World War II was British.
At that time all films had to pass censoring. Most beloved were entertaining movies with propaganda messages. The enemy was shown as a beast, an animal-like creature, a brutal person without soul and as an idiot. Whereas the own people were the heroes. That was the new form of atrocity.
Leni Riefenstahl was a genius in this respect. Her movies still have an incredible power, while the majority of the other movies of that time look ridiculous today. The combination of light and shadow, the dramatic music and the mass-scenes that resembled ballet, had its effect and political consequences. Some of the German movies of that period still are on the index.

U.S.-President Theodore Roosevelt considered movies the best propaganda-instrument, as they are more subtle than other tools.

In the late twenties, movies got more and more important, in the USSR, too, like Sergei Eisenstein demonstrated with his movies. Historic events were changed into symbolism, exactly the way propaganda should function. It was disinformation - but in its most artistic form, especially in comparison to most U.S.- and European movies of that time.

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Association for Progressive Communication (APC)

The APC is a global federation of 24 non-profit Internet providers serving over 50,000 NGOs in 133 countries. Since 1990, APC has been supporting people and organizations worldwide, working together online for social, environmental and economic justice. The APC's network of members and partners spans the globe, with significant presence in Central and Eastern Europe, Africa, Asia and Latin America.

History

Between 1982 and 1987 several independent, national, non-profit computer networks emerged as viable information and communication resources for activists and NGOs. The networks were founded to make new communication techniques available to movements working for social change.

In 1987, people at GreenNet in England began collaborating with their counterparts at the Institute for Global Communications (IGC) in the United States. These two networks started sharing electronic conference material and demonstrated that transnational electronic communications could serve international as well as domestic communities working for peace, human rights and the environment.

This innovation proved so successful that by late 1989, networks in Sweden, Canada, Brazil, Nicaragua and Australia were exchanging information with each other and with IGC and GreenNet. In the spring of 1990, these seven organizations founded the Association for Progressive communications to co-ordinate the operation and development of this emerging global network of networks.

Strategies and Policies

The APC defends and promotes non-commercial, productive online space for NGOs and collaborates with like-minded organizations to ensure that the information and communication needs of civil society are considered in telecommunications, donor and investment policy. The APC is committed to freedom of expression and exchange of information on the Internet.

The APC helps to build capacity between existing and emerging communication service providers.

The APC Women's Networking Support Program promotes gender-aware Internet design, implementation and use.

Through its African members, the APC is trying to strengthen indigenous information sharing and independent networking capacity on the continent.

Members of APC develop Internet products, resources and tools to meet the advocacy, collaboration and information publishing and management needs of civil society. Recent APC initiatives have included the APC Toolkit Project: Online Publishing and Collaboration for Activists and the Mission-Driven Business Planning Toolkit.

The APC also runs special projects like the Beijing+5, which shall enable non-governmental organizations to actively participate in the review of the Beijing Platform for Action.

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Eliminating online censorship: Freenet, Free Haven and Publius

Protecting speech on the global data networks attracts an increasing attention. The efforts and the corresponding abilities of governmental authorities, corporations and copyright enforcement agencies are countered by similar efforts and abilities of researchers and engineers to provide means for anonymous and uncensored communication, as Freenet, Free Haven and Publius. All three of them show a similar design. Content is split up and spread on several servers. When a file is requested, the pieces are reassembled. This design makes it difficult to censor content. All of these systems are not commercial products.

The most advanced system seems to be Publius. Because of being designed by researchers and engineers at the prestigious AT&T Labs, Publius is a strong statement against online censorship. No longer can it be said that taking a firm stand against the use of technologies limiting the freedom of individuals is a position of radical leftists only.

For more information on Publius, see John Schwartz, Online and Unidentifiable? in: The Washington Post, June 30, 2000, http://www.washingtonpost.com/wp-dyn/articles/A21689-2000Jun29.html .

Freenet web site: http://freenet.sourceforge.net

Free Haven web site: http://www.freehaven.net

Publius web site: http://www.cs.nyu.edu/waldman/publius

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Iris recognition

Iris recognition relies upon the fact that every individuals retina has a unique structure. The iris landscape is composed of a corona, crypts, filaments, freckles, pits radial furrows and striatations. Iris scanning is considered a particularly accurate identification technology because the characteristics of the iris do not change during a persons lifetime, and because there are several hundred variables in an iris which can be measured. In addition, iris scanning is fast: it does not take longer than one or two seconds.

These are characteristics which have made iris scanning an attractive technology for high-security applications such as prison surveillance. Iris technology is also used for online identification where it can substitute identification by password. As in other biometric technologies, the use of iris scanning for the protection of privacy is a two-edged sword. The prevention of identity theft applies horizontally but not vertically, i.e. in so far as the data retrieval that accompanies identification and the data body which is created in the process has nothing to do with identity theft.

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Edward Herman

Edward S. Herman is Professor Emeritus in Finance, Wharton School, University of Pennsylvania. Author of several books like The Myth of the Liberal Media: An Edward Herman Reader or Manufacturing Consent: The Political Economy of the Mass Media (he wrote that book - and others - together with Noam Chomsky).

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Medieval universities and copying of books

The first of the great medieval universities was established at Bologna. At the beginning, universities predominantly offered a kind of do-it-yourself publishing service.

Books still had to be copied by hand and were so rare that a copy of a widely desired book qualified for being invited to a university. Holding a lecture equaled to reading a book aloud, like a priest read from the Bible during services. Attending a lecture equaled to copy a lecture word by word, so you had your own copy of a book, thus enabling you to hold a lecture, too.

For further details see History of the Idea of a University, http://quarles.unbc.edu/ideas/net/history/history.html

http://quarles.unbc.edu/ideas/net/history/his...
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Joseph Stalin

Joseph Stalin (1879-1953):
After Lenin's death he took over and became a dictator without any limits of power. Everyone who dared to talk or act against him or was in suspicion of doing so, got killed. Millions were murdered. His empire was one made out of propaganda and fear. As long as he was in power his picture had to be in every flat and bureau. Soon after his death the cult was stopped and in 1956 the De-Stalination was started, though he was partly rehabilitated in 1970.

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Themistocles

Themistocles, a Greek politician and general, conquered the Persians in the battle of Salamis, in 480 BC. The Persians, under their King Xerxes, who were on the edge of winning the battle, got defeated by a propaganda campaign that Themistocles launched, telling the Persians that he was on their side and willing to let them win the battle; his argument was that the Greek were so busy with their quarrels that they were not prepared to fight an aggressive battle and a lot of them would change sides if the power of the Persians was shown in a short and cruel fight. In the end Xerxes got the message that parts of the Greek army were fleeing the battlefield. This disinformation lead to a wrong assessment of Xerxes, which made it easy for the Greek to win the war.

For further details see:
http://www.optonline.com/comptons/ceo/31900_Q.html

http://ds.dial.pipex.com/kitson/ESSAYS/Them.htm

http://www.eptonline.com/comptons/ceo/31900_Q...
http://ds.dial.pipex.com/kitson/ESSAYS/Them.h...
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Noam Chomsky

Noam Chomsky (* 1928) works as a U.S.-linguist, writer, political activist and journalist. He is teaching at the MIT (= Massachusetts Institute of Technology) as a professor of linguistics, specializing on structural grammar and the change of language through technology and economy - and the social results of that. When he stood up against the Vietnam War he became famous as a "radical leftist". Since then he has been one of the most famous critics of his country.

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