The dream of a conflict-free capitalism appeals to a diverse audience. No politician can win elections without eulogising the benefits of the information society and promising universal wealth through informatisation. "Europe must not lose track and should be able to make the step into the new knowledge and information society in the 21st century", said Tony Blair.
The US government has declared the construction of a fast information infrastructure network the centerpiece of its economic policies
In Lisbon the EU heads of state agreed to accelerate the informatisation of the European economies
The German Chancellor Schröder has requested the industry to create 20,000 new informatics jobs.
The World Bank understands information as the principal tool for third world development
Electronic classrooms and on-line learning schemes are seen as the ultimate advance in education by politicians and industry leaders alike.
But in the informatised economies, traditional exploitative practices are obscured by the glamour of new technologies. And the nearly universal acceptance of the ICT message has prepared the ground for a revival of 19th century "adapt-or-perish" ideology.
"There is nothing more relentlessly ideological than the apparently anti-ideological rhetoric of information technology"
(Arthur and Marilouise Kroker, media theorists)
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Seagram is the largest producer and marketer of distilled spirits in the world. It is headquartered in Montreal, Que. The company began when Distillers Corp., Ltd., a Montreal distillery owned by Samuel Bronfman, acquired Joseph E. Seagram & Sons in 1928. Under the leadership of the founder's son, Edgar M. Bronfman, who became head of the company in 1971, the firm diversified during the 1950s and '60s from its original base of blended whiskies into the production and marketing of scotch, bourbon, rum, vodka, gin, and many different wines. It also expanded into the European, Latin American, East Asian, and African markets with its products. The company adopted its present name in 1975. It produces more than 400 different brands of distilled spirits and wines. Edgar M. Bronfman, Jr., took over as head of the company in 1989. Seagram in 1995 purchased MCA Inc., a media and entertainment firm, from the Matsushita Electric Industrial Company.