Copyright law is a branch of
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Following the dynamics of informatised economies, the consumption habits and lifestyles if customers are of great interest. New technologies make it possible to store and combine collected data of an enormous amount of people.
User profiling helps companies understand what potential customers might want. Often enough, such data collecting takes place without the customer's knowledge and amounts to spying.
"Much of the information collection that occurs on the Internet is invisible to the consumer, which raises serious questions of fairness and informed consent."
(David Sobel, Electronic Privacy Information Center)
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Major American manufacturer with headquarters in Cincinnati, Ohio. The modern Procter & Gamble markets products in several major areas: Laundry and cleaning products; personal-care products; food products; and such miscellaneous products as cellulose pulp, chemicals, and animal feed ingredients. The company has long been one of the leading American national advertisers.
The Independent Institute officially is a "non-politicized, non-partisan, scholarly, public policy research organization" that sponsors studies of social and economic issues. The resulting studies are widely distributed as books and other publications, and are debated in the Institutes conferences and media programs. Areas of research are: Economic issues, social issues, environment and natural resources, industry policy, health and welfare.