Advertising and the Content Industry - The Coca-Cola Case

Attempts to dictate their rules to the media has become a common practice among marketers and the advertising industry. Similar as in the Chrysler case, where the company demanded that magazines give advance notice about controversial articles, recent attempts to put pressure on content providers have been pursued by the Coca-Cola Company.

According to a memo published by the New York Post, Coca-Cola demands a free ad from any publication that publishes a Coke ad adjacent to stories on religion, politics, disease, sex, food, drugs, environmental issues, health, or stories that employ vulgar language. "Inappropriate editorial matter" will result in the publisher being liable for a "full make good," said the memo by Coke advertising agency McCann-Erickson. Asked about this practice, a Coke spokes person said the policy has long been in effect.

(Source: Odwyerpr.com: Coke Dictates nearby Editorial. http://www.odwyerpr.com)

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Basics: Rights Recognized

Copyright protection generally means that certain uses of a work are lawful only if they are done with the authorization of the owner of the copyright. The most typical are the following:

- copying or reproducing a work
- performing a work in public
- making a sound recording of a work
- making a motion picture of a work
- broadcasting a work
- translating a work
- adapting a work

Under certain national laws, some of these rights, which are referred to, as "economic rights'" are not exclusive rights of authorization but in specific cases, merely rights to remuneration. Some strictly determined uses (for example quotations or the use of works by way of illustration for teaching) are completely free, that is, they require neither authorization of, nor remuneration for, the owner of the copyright. This practice is described as fair use.

In addition to economic rights, authors enjoy "moral rights" on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. They also have the right to oppose the mutilation or deformation of their creations.

The owner of a copyright may usually transfer his right or may license certain uses of his work. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.

Furthermore there exist rights related to copyright that are referred to as "neighboring rights". In general there are three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.

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Bad Aibling Station

Latitude: 47.86353, Longitude: 12.00983

RSOC - Bad Aibling is a ground station for the interception of civil and military satellite communications traffic operated by the NSA. About 1000 personnel are on the staff at the Bad Aibling Regional SIGINT Operations Center in Germany, which conducts satellite communications interception activities and is also a downlink station for geostationary SIGINT satellites, like the CANYON program or the MAGNUM/ORION system. Operational responsibility of the groundstation was transfered to the ARMY Intelligence and Security Command in 1995, but there is also influence from the Air Force's 402nd Intelligence Squadron. Till the end of the cold war the main target was the Soviet Union.

for more information:

Description by FAS intelligence resource program.

http://www.fas.org/irp/facility/bad_aibling.htm

Description of the tasks of the Signals Intelligence Brigade.

http://www.fas.org/irp/doddir/army/fm34-37_97/6-chap.htm

Look at a detailed guide for military newbies at Bad Aibling.

http://www.dmdc.osd.mil/sites/owa/Installation.prc_Home?p_SID=&p_DB=P

http://www.fas.org/irp/facility/bad_aibling.h...
http://www.fas.org/irp/doddir/army/fm34-37_97...
http://www.dmdc.osd.mil/sites/owa/Installatio...
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