Product Placement With television still being very popular, commercial entertainment has transferred the concept of soap operas onto the Web. The first of this new species of "Cybersoaps" was "The Spot", a story about the ups and downs of an American commune. The Spot not only within short time attracted a large audience, but also pioneered in the field of online product placement. Besides Sony banners, the companies logo is also placed on nearly every electronic product appearing in the story. Appearing as a site for light entertainment, The Spots main goal is to make the name Sony and its product range well known within the target audience.

TEXTBLOCK 1/2 // URL: http://world-information.org/wio/infostructure/100437611652/100438658026

Legal Protection: European Union Within the EU's goal of establishing a European single market also intellectual property rights are of significance. Therefore the European Commission aims at the harmonization of the respective national laws of the EU member states and for a generally more effective protection of intellectual property on an international level. Over the years it has adopted a variety of Conventions and Directives concerned with different aspects of the protection of industrial property as well as copyright and neighboring rights. An overview of EU activities relating to intellectual property protection is available on the website of the European Commission (DG Internal Market): http://www.europa.eu.int/comm/internal_market/en/intprop/intprop/index.htm

TEXTBLOCK 2/2 // URL: http://world-information.org/wio/infostructure/100437611725/100438659574

Theoedore Roosevelt With the assassination of President McKinley, Theodore Roosevelt (1858-1919), not quite 43, became the youngest President in the Nation's history. Roosevelt's youth differed sharply from that of the log cabin Presidents. He was born in New York City in 1858 into a wealthy family. Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, "Speak softly and carry a big stick. . . . " He won the Nobel Peace Prize for mediating the Russo-Japanese War. for more information see the official website: http://www.whitehouse.gov/WH/glimpse/presidents/html/tr26.html http://www.whitehouse.gov/WH/glimpse/presiden...

INDEXCARD, 1/2

Leni Riefenstahl Leni Riefenstahl (* 1902) began her career as a dancer and actress. Parallel she learnt how to work with a camera, turning out to be one of the most talented directors and cutters of her time - and one of the only female ones. Adolf Hitler appointed her the top film executive of the Nazi Party. Her two most famous works were done in that period, Triumph of the Will (1935) and the two films about the Olympic Games in Berlin in 1936. Later, when she tried to get rid of her image as a NAZI-movie maker, she worked as a photographer in Africa, making pictures of indigenous people and under-water landscape.

INDEXCARD, 2/2