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Legal Protection: TRIPS (Trade-Related Aspects of Intellectual Property Rights) Another important multilateral treaty concerned with The complete TRIPS agreement can be found on: |
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Global data bodies - intro - Education files, insurance files, tax files, communication files, consumption files, medical files, travel files, criminal files, investment files, files into infinity ... Critical Art Ensemble Global data bodies 1. Introduction Informatisation has meant that things that once were "real", i.e. whose existence could be experienced sensually, are becoming virtual. Instead of the real existence of a thing, the virtual refers to its possibility of existence. As this process advances, an increasing identification of the possible with the real occurs. Reality migrates into a dim and dematerialised grey area. In the end, the possible counts for the real, virtualisation creates an "as-if" experience. The experience of the body is also affected by this process. For example, in bio-technology, the human body and its functions are digitised, which prepares and understanding of the body exlusively in terms of its potential manipulation, the body becomes whatever it could be. But digitisation has not only affected the understanding and the social significance of the body, it has also altered the meaning of presence, traditionally identified with the body. The advance of information and communication technologies (ICTs) has meant that for an increasing number of activities we no longer need be physically present, our "virtual" presence, achieved by logging onto a electronic information network, is sufficient. This development, trumpeted as the pinnacle of convenience by the ICT industries and governments interested in attracting investment, has deeply problematic aspects as well. For example, when it is no longer "necessary" to be physically present, it may soon no longer be possible or allowed. Online-banking, offered to customers as a convenience, is also serves as a justification for charging higher fees from those unwilling or unable to add banking to their household chores. Online public administration may be expected to lead to similar effects. The reason for this is that the digitalisation of the economy relies on the production of surplus data. Data has become the most important raw material of modern economies. In modern economies, informatisation and virtualisation mean that people are structurally forced to carry out their business and life their lives in such a way as to generate data. Data are the most important resource for the New Economy. By contrast, activities which do not leave behind a trace of data, as for example growing your own carrots or paying cash rather than by plastic card, are discouraged and structurally suppressed. |
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Virtual cartels; mergers In parallel to the deregulation of markets, there has been a trend towards large-scale mergers which ridicules dreams of increased competition. Recent mega-mergers and acquisitions include SBC Communications - Ameritech, $ 72,3 bn Bell Atlantic - GTE, $ 71,3 AT&T - Media One, $ 63,1 AOL - Time Warner, $ 165 bn MCI Worldcom - Spring, $ 129 bn The total value of all major mergers since the beginnings of the 1990s has been 20 trillion Dollars, 2,5 times the size of the USA's GIP. The AOL- Time Warner reflects a trend which can be observed everywhere: the convergence of the ICT and the content industries. This represents the ultimate advance in complete market domination, and a alarming threat to independent content. "Is TIME going to write something negative about AOL? Will AOL be able to offer anything other than CNN sources? Is the Net becoming as silly and unbearable as television?" (Detlev Borchers, journalist) |
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Content as Transport Medium for Values and Ideologies With the dissemination of their content commercial media are among other things also able to transport values and ideologies. Usually their programming reflects society's dominant social, political, ethical, cultural and economical values. A critical view of the prevalent ideologies often is sacrificed so as not to offend the existing political elites and corporate powers, but rather satisfy shareholders and advertisers. With most of the worlds content produced by a few commercial media conglomerates, with the overwhelming majority of companies (in terms of revenue generation) concentrated in Europe, the U.S., Japan and Australia there is also a strong flow of content from the 'North-West' to the 'South-East'. Popular culture developed in the world's dominant commercial centers and Western values and ideologies are so disseminated into the most distant corners of the earth with far less coming back. |
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Legal Protection: National Legislation |
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Operating system An operating system is software that controls the many different operations of a computer and directs and coordinates its processing of programs. It is a remarkably complex set of instructions that schedules the series of jobs (user applications) to be performed by the computer and allocates them to the computer's various hardware systems, such as the |
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Leni Riefenstahl Leni Riefenstahl (* 1902) began her career as a dancer and actress. Parallel she learnt how to work with a camera, turning out to be one of the most talented directors and cutters of her time - and one of the only female ones. |
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Sun Microsystems Founded in 1982 and headquartered in Palo Alto, USA, Sun Microsystems manufactures computer workstations, For more detailed information see the Encyclopaedia Britannica: |
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Moral rights Authors of copyrighted works (besides |
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Cutting The cutting of pictures in movies or photographs is highly manipulative: it is easy to produce a new video out of an already existing one. The result is a form of manipulation that is difficult to contradict. A reputation destroyed by this, is nearly impossible to heal. |
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