Basics: Introduction Copyright law is a branch of intellectual property law and deals with the rights of intellectual creators in their works. The scope of copyright protection as laid down in Article 2 of the 1996 WIPO Copyright Treaty "... extends to expressions and not to ideas, procedures, methods of operation or mathematical concepts as such." Copyright law protects the creativity concerning the choice and arrangement of words, colors, musical notes etc. It grants the creators of certain specified works exclusive rights relating to the "copying" and use of their original creation.

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Procter and Gamble Major American manufacturer with headquarters in Cincinnati, Ohio. The modern Procter & Gamble markets products in several major areas: Laundry and cleaning products; personal-care products; food products; and such miscellaneous products as cellulose pulp, chemicals, and animal feed ingredients. The company has long been one of the leading American national advertisers.

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