2000
Digital technologies are used to combine previously separated communication and media systems such as telephony, audiovisual technologies and computing to new services and technologies, thus forming extensions of existing communication systems and resulting in fundamentally new communication systems. This is what is meant by today's new buzzwords "multimedia" and "convergence".
Classical dichotomies as the one of computing and telephony and traditional categorizations no longer apply, because these new services no longer fit traditional categories.
Convergence and Regulatory Institutions
Digital technology permits the integration of telecommunications with computing and audiovisual technologies. New services that extend existing communication systems emerge. The convergence of communication and media systems corresponds to a convergence of corporations. Recently,
For further information on this issue see Natascha Just and Michael Latzer, The European Policy Response to Convergence with Special Consideration of Competition Policy and Market Power Control, http://www.soe.oeaw.ac.at/workpap.htm or
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In parallel to the deregulation of markets, there has been a trend towards large-scale mergers which ridicules dreams of increased competition.
Recent mega-mergers and acquisitions include
SBC Communications - Ameritech, $ 72,3 bn
Bell Atlantic - GTE, $ 71,3
AT&T - Media One, $ 63,1
AOL - Time Warner, $ 165 bn
MCI Worldcom - Spring, $ 129 bn
The total value of all major mergers since the beginnings of the 1990s has been 20 trillion Dollars, 2,5 times the size of the USA's GIP.
The AOL- Time Warner reflects a trend which can be observed everywhere: the convergence of the ICT and the content industries. This represents the ultimate advance in complete market domination, and a alarming threat to independent content.
"Is TIME going to write something negative about AOL? Will AOL be able to offer anything other than CNN sources? Is the Net becoming as silly and unbearable as television?"
(Detlev Borchers, journalist)
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The PRCA was formed in November 1969 as an association limited by guarantee of up to £5 per member and therefore has no share capital. The PRCA tries to encourage and promote the advancement of companies and firms engaged in public relations consultancy..
Porter Novelli is the third largest PR firm with 1998 net fees of US$ 183,050,000. The companies focus lies on building brands, enhancing reputation and crisis management. Porter Novelli is specialised in: Food and nutrition, health care, consumer goods, technology, public affairs and social marketing.