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Copyright Management and Control Systems: Metering Hardware Devices Those have to be acquired and installed by the user. For example under a debit card approach, the user purchases a debit card that is pre-loaded with a certain amount of value. After installation, the debit card is debited automatically as the user consumes copyrighted works. Digital Certificates Hereby a certification authority issues to a user an electronic file that identifies the user as the owner of a public key. Those digital certificates, besides Centralized Computing Under this approach all of the executables remain at the server. Each time the executable is used, the user's computer must establish contact with the server, allowing the central computer to meter access. Access Codes Access code devices permit users to "unlock" protective mechanisms (e.g. date bombs or functional limitations) embedded in copyrighted works. Copyright owners can meter the usage of their works, either by unlocking the Copyright Clearinghouses Under this approach copyright owners would commission "clearinghouses" with the ability to license the use of their works. A user would pay a license fee to obtain rights concerning the intellectual property. |
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Advertising, Public Relations and Think Tanks Although advertising, public relations and think tanks at first seem to have nothing in common, after a closer look certain similarities arise. The first thing which can be noted is that public relations and the advertising industry, as well as - especially conservative - think tanks like the Heritage Foundation or the Brookings Institute have strong ties to corporate firms. Whereas the connection between the advertising and public relations industry and corporations is based on a consultant - client relation many think tanks heavily rely on corporate funding to pursue their activities. Therefore the interests of corporate firms are to an - in some cases considerable - extent reflected in their activities. Furthermore the aims of public relations and advertising firms and think tanks are not too different. Their main goal is to sell ideas and values. Albeit it sometimes makes the impression, as if only products, services and understanding (in the case of public relations) are sold, for the greater part the only thing being marketed is (political) ideology. |
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Porter Novelli Porter Novelli is the third largest PR firm with 1998 net fees of US$ 183,050,000. The companies focus lies on building brands, enhancing reputation and crisis management. Porter Novelli is specialised in: Food and nutrition, health care, consumer goods, technology, public affairs and social marketing. |
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Fleishman-Hillard Fleishman-Hillard, headquartered in St. Louis, Missouri, is the world's fifth largest public relations agency, with offices throughout North America, Europe and Asia, and affiliates in Latin America. Its 1998 net fees accounted for US$ 160,692,000. |
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Apple Founded by Steve Jobs and Steve Wozniak and headquartered in Cupertino, USA, Apple Computer was the first commercially successful personal computer company. In 1978 Wozniak invented the first personal computer, the Apple II. For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/6/0,5716,115726+1+108787,00.html |
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