Media-Appearance of Think Tanks

To disseminate their respective ideologies think tanks produce vast amounts of publications, including research reports, newsletters, magazines and books. Although the quality of their "research findings" sometimes is of questionably scientific value their "experts" are regularly quoted in the print-media and also appear on television and radio.

Nevertheless, in most cases, when representatives of think tanks are used as experts on a topic, they are introduced as independent scholars, hiding the fact, that they are related to certain ideologies. "When a think tank representative is used as an expert on a topic, often that person's media-framed credibility may be measured by the ideological label attached to them. By failing to politically identify representatives of think tanks, or identify the financial base of think tanks, major media deprive their audiences of an important context for evaluating the opinions offered, implying that think tank "experts" are neutral sources without any ideological predispositions." (Michael Dolny)

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Dissemination Strategies

Think tanks undertake research in very specific public policy areas. Which topics they cover mainly depends on their political and ideological orientation. In any case think tanks produce incredible amounts of "research findings". The crucial aspect usually is not their production, but their distribution. Therefore most think tanks have developed sophisticated dissemination strategies, whose main aim is the communication of their ideas to important audiences. These include members of governmental institutions, policymakers in the executive branch, news media, intellectuals, business men as well as academic and policy communities - in short, everybody, who is involved in shaping public opinion.

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Table: Publishing Programs of Think Tanks



Think Tank

Periodicals

Publication of Research Findings

Brookings Institution (Washington D.C., US)

Brookings Review, Brookings Papers on Economic Activities

Recent titles include: Hess, Frederick M.: Spinning Wheels. The Politics of Urban School Reform. (1998). Haass, Richard N.: The Bureaucratic Entrepreneur. How to be Effective in Any Unruly Organization. (1998).

Heritage Foundation (Washington D.C., US)

Policy Review

Publication of journals, newsletters, magazines, research reports, policy/issue briefs, video, CD-ROM, website.
Recent publications include: Holmes, K. and J. J. Przystup: Between Diplomacy and Deterrence. Strategies for U.S. Relations with China. (1997). Holmes, K. and T. Moore (eds.): Restoring American Leadership. (1996).

American Enterprise Institute (Washington D.C., US)

The American Enterprise, Newsletter

Types of publications are newsletters, magazines, monographs and books.
Recent titles include: Income Inequality and IQ. (1998). Morrisey, Michael (ed.): Managed Care and Changing Health Care Markets. (1998).

Cato Institute (Washington D.C., US)

Regulation, Cato Journal, Policy Report

Research findings are published in the form of: journals, newsletters, magazines, research reports, monographs and policy/issue briefs.
Some recent publications include: Moore, Thomas: Gale Climate of Fear. Why We Shouldn't Worry About Global Warming. (1998). Carpenter, T. G. and B. Conry (eds.): NATO Enlargement. Illusions and Reality. (1998).

RAND Corporation (Santa Monica, CA, US)

RAND Research Review, RAND Journal of Economics

Types of publications are journals, newsletters, magazines, research reports, working/discussion papers, monographs and policy/issue briefs. An important outlet is the RAND publication series. In 1997, RAND published 73 reports and papers in this series. Many RAND studies also appear as books from commercial publishing houses and university presses, and as articles in professional, scholarly, and technical journals.

Institute of Economic Affairs (London, UK)

Economic Affairs, Newsletter

Research findings are published in the form of journals, newsletters, magazines, research reports, working/discussion papers and monographs. Some recent titles include: Regulation Utilities. Broadening the Debate . (1997). The Conservative Government's Economic Record. (1998).

Adam Smith Institute (London, UK)

ASI Bulletin

Some recent publications are: Singapore versus Chile. Competing models for welfare reform. The Eastern Market. The Future of the Post-Communist Countries.

Center for Policy Studies (London, UK)

CPS Newsletter

Types of publications are newsletters, magazines, research reports and policy/issue briefs. Recent titles include: Selbourne, David: One Year On. The "New Politics" of Labour. Eltis, Walter: Further Considerations on EMU. It will Create Instability and Destroy Employment.



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The Microsoft Case

Shortly after Microsoft was faced with federal antitrust charges, full-page newspaper ads supporting Microsoft's claim of innocence were run by the Independent Institute. The ads took the form of a letter signed by 240 academic experts and purported to be a scholarly, unbiased view of why the government had gone overboard in its case against the company. According to an article published in the New York Times, Microsoft had not paid for the ads, but was in fact the single largest donor to the Independent Institute, a conservative organization, that has been a leading defender of the company since it first came under fire from federal prosecutors.

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Major U.S. Think Tanks: Cato Institute

Founded in 1977, the institute is named for Cato's Letters, libertarian pamphlets that were widely read in the American Colonies since the early 18th century and played a major role in laying the philosophical foundation for the American Revolution. Cato is a public policy research foundation seeking to "broaden the parameters of public policy debate" to allow consideration of more options that are consistent with the traditional American principles of limited government, individual liberty, free markets and a special focus on deregulation issues.

In recent years, the Cato Institute has become one of the most cited and quoted think tanks in the U.S. news media, while also becoming a key resource for Republican leaders. Catos board of directors not only includes John C. Malone - president and CEO of Tele-Communicaitons Inc. (TCI), the largest cable operator in the United States - but, since autumn 1997, also media titan Rupert Murdoch.

Official Organizational Status: Independent Institute

Political Orientation: U.S. Conservative/Libertarian

Scope/Research Areas: Catos research areas include development studies, science and technology, economic issues, health and welfare, foreign relations and diplomacy. Priority issues are Social Security privatization, fundamental tax reform, limited constitutional government, free trade and term limits. Recent publications include: Kelley, David A.: Life of One's Own. Individual Rights and the Welfare State. (1998). Ferrara, P.J. and M. D. Tanner: A New Deal for Social Security. (1998).

Funding Sources: 1998 Budget US$ 11 million. Corporate and private donations (especially from corporations and executives in the highly regulated industries of financial services, telecommunications and pharmaceuticals industries) and sales of publications.

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Think Tanks and the Internet

As think tanks try to push policy making in their desired direction in such diverse fields as health, education, taxation, regulation and national security it is not surprising, that also the Internet has entered their issue list:

RAND, a center-right U.S. think tank not only argues for the usage of certain guidelines concerning the use of e-mail, but has also released a research report - sponsored by the Office of the Secretary of Defense - entitled "Strategic Information Warfare: A New Face of War". In November 1999 RAND has furthermore launched a co-operation with the International Chamber of Commerce (ICC) aimed at combating the threat of cybercrime. ICCs practical expertise and RANDs research and analytical capacities shall aid at finding solutions to fight hackers, industrial spies, and other criminals who may exploit the Internet to attack commercial and public-sector systems.

Another of the big players in the elite of think tanks, the conservative Washington D.C. based Cato Institute quite surprisingly has started to defend human rights in Cyberspace. Jonathan D. Wallace' "Nameless in Cyberspace: Anonymity on the Internet." sees the constitutionally guaranteed right of freedom of speech and expression in the United States under attack by proposals to limit or restrict the use of anonymity on the Internet.

Yet another conservative think tank, the U.S. based Center for Strategic and International Studies in June 1999 has initiated a Conference (Global Information Infrastructure Commission) to accelerate the development of E-Commerce in India. Among the Conferences participants were not only government representatives from India and the United States, but also the CEO of Global TeleSystems Group Inc., the vice chairman of Fujitsu and the executive president of Siemens A.G., as well as the World Bank and the World Intellectual Property Organization.

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