Media Relations

Media have always been an important element in the cycle of shaping public opinion. They decide which topics are on the agenda or not and who is given broadcasting time or publishing space. By featuring certain points of view and neglecting others media have the ability to influence public opinion and thus also political decision-making to a significant extent.

Therefore, besides educational and publishing programs, media are an essential element in the dissemination strategy of think tanks. To spread their respective ideology they provide print media with masses of op-ed's and their top staff regularly appears on television and radio shows as political advisers or policy experts.

Table: Media Citations: Spectrum of Major U.S. Think Tanks


Think Tank Ideology

Media Citations 1995

Media Citations 1996

Media Citations 1997

U.S. Conservative or right-leaning

7792 (51 %)

7706 (54 %)

7733 (53 %)

U.S. Centrist

6361 (42 %)

4392 (30 %)

4623 (32 %)

U.S. Progressive or left-leaning

1152 (7 %)

2177 (15 %)

2267 (16 %)

Total

15305

14212

14623



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Media Relations

Another difference that can be noted between right and left-wing think tanks concerns their media appearance and media relations. While in 1997 53 % of the U.S. media references made to think tanks involved conservative institutions, progressive think tanks accounted for only16 % of the media citations made to think tanks (32 % centrist institutions). This suggests that the media agenda is markedly influenced by conservative issues and ideology, and therefore leads to a considerable imbalance within the spectrum of political views.

On the other hand the financial resources of right- and left- wing media associated with think tanks also differ appreciably. While conservative foundations provided US$ 2,734,263 to four right-of-center magazines between 1990 and 1993 including The National Interest, The Public Interest, The New Criterion, and The American Spectator, over the same time period four left-of-center publications, namely The Nation, The Progressive, In These Times, and Mother Jones received only US$ 269,500 from foundations.

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INTELSAT

INTELSAT is in business since 1964 and owns and operates a global communications satellite system of 17 geostationary satellites providing capacity for voice, video, corporate/private networks and Internet in more than 200 countries and territories.



http://www.intelsat.int/index.htm

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Nero

Nero's full name was Nero Claudius Caesar Augustus Germanicus (37-68 AD). Nero was Roman Emperor from 54-68 AD; during the first years in power he stood under the influence of his teacher Seneca. In this period he was very successful in inner politics and abroad, for example in Britannia. Soon he changed into a selfish dictator, had his brother, mother and wife killed and probably burnt Rome, blaming the Christians for it. More than in political affairs he was interested in arts. when he was dismissed in 68, he committed suicide.

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Alexander Graham Bell

b., March 3, 1847, Edinburgh

d. Aug. 2, 1922, Beinn Bhreagh, Cape Breton Island, Nova Scotia, Canada

American audiologist and inventor wrongly remembered for having invented the telephone in 1876. Although Bell introduced the first commercial application of the telephone, in fact a German teacher called Reiss invented it.

For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/1/0,5716,15411+1+15220,00.html

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