|
Advertising, Public Relations and Think Tanks Although advertising, public relations and think tanks at first seem to have nothing in common, after a closer look certain similarities arise. The first thing which can be noted is that public relations and the advertising industry, as well as - especially conservative - think tanks like the Heritage Foundation or the Brookings Institute have strong ties to corporate firms. Whereas the connection between the advertising and public relations industry and corporations is based on a consultant - client relation many think tanks heavily rely on corporate funding to pursue their activities. Therefore the interests of corporate firms are to an - in some cases considerable - extent reflected in their activities. Furthermore the aims of public relations and advertising firms and think tanks are not too different. Their main goal is to sell ideas and values. Albeit it sometimes makes the impression, as if only products, services and understanding (in the case of public relations) are sold, for the greater part the only thing being marketed is (political) ideology. |
|
|
|
Examples of Mainly Corporate Funded Think Tanks: Cato Institute Founded in 1977 the Cato Institutes 1998 budget made up US$ 11 million. Its funding consists of corporate and private donations (especially from corporations and executives in the highly regulated industries of financial services, telecommunications and pharmaceuticals industries) and sales of publications. Catos corporate donors include tobacco firms: |
|
|
|
Examples of Mainly Corporate Funded Think Tanks: Manhattan Institute The Manhattan Institute, founded by |
|
|
|
Dissemination Strategies Think tanks undertake research in very specific public policy areas. Which topics they cover mainly depends on their political and ideological orientation. In any case think tanks produce incredible amounts of "research findings". The crucial aspect usually is not their production, but their distribution. Therefore most think tanks have developed sophisticated dissemination strategies, whose main aim is the communication of their ideas to important audiences. These include members of governmental institutions, policymakers in the executive branch, news media, intellectuals, business men as well as academic and policy communities - in short, everybody, who is involved in shaping public opinion. |
|
|
|
The Microsoft Case Shortly after Microsoft was faced with federal antitrust charges, full-page newspaper ads supporting Microsoft's claim of innocence were run by the |
|
|
|
World Wide Web (WWW) Probably the most significant Internet service, the World Wide Web is not the essence of the Internet, but a subset of it. It is constituted by documents that are linked together in a way you can switch from one document to another by simply clicking on the link connecting these documents. This is made possible by the Hypertext Mark-up Language (HTML), the authoring language used in creating World Wide Web-based documents. These so-called hypertexts can combine text documents, graphics, videos, sounds, and Especially on the World Wide Web, documents are often retrieved by entering keywords into so-called search engines, sets of programs that fetch documents from as many Among other things that is the reason why the World Wide Web is not simply a very huge database, as is sometimes said, because it lacks consistency. There is virtually almost infinite storage capacity on the Internet, that is true, a capacity, which might become an almost everlasting too, a prospect, which is sometimes According to the Internet domain survey of the |
|
|
|
Toyota Japanese parent company of the Toyota group and one of the largest automobile manufacturers in the world. Most of its subsidiary companies are involved in the production of automobiles, automobile parts, and commercial and industrial vehicles. Toyota has assembly plants and distributors in many foreign countries, and ist vehicles, some in the form of unassembled units, are exported to more than 140 countries. In addition to automotive products, subsidiaries manufacture rubber and cork materials, steel, synthetic resins, automatic looms, and cotton and woolen goods. Others deal in real estate, prefabricated housing units, and the import and export of raw materials. Headquarters are in Toyota City. |
|
|
|
DMCA The DMCA (Digital Millennium Copyright Act) was signed into law by U.S. President Clinton in 1998 and implements the two 1996 |
|
|
|
Vinton Cerf Addressed as one of the fathers of the Internet, Vinton Cerf together with Robert Kahn developed the In 1992, he co-founded the Today, Vinton Cerf is Senior Vice President for Internet Architecture and Technology at Vinton Cerf's web site: http://www.wcom.com/about_the_company/cerfs_up/ |
|
|
|
Neural network A bottom-up |
|
|
|
Open Systems Interconnection (OSI) Open Systems Interconnection (OSI) is a standard reference model for communication between two end users in a network. It is used in developing products and understanding networks. Source: Whatis.com |
|
|
|
Alexander Graham Bell b., March 3, 1847, Edinburgh d. Aug. 2, 1922, Beinn Bhreagh, Cape Breton Island, Nova Scotia, Canada American audiologist and inventor wrongly remembered for having invented the telephone in 1876. Although Bell introduced the first commercial application of the telephone, in fact a German teacher called Reiss invented it. For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/1/0,5716,15411+1+15220,00.html |
|
|
|
Charles Babbage b. December 26, 1791, London, England d. October 18, 1871, London, England English mathematician and inventor who is credited with having conceived the first automatic digital computer. The idea of mechanically calculating mathematical tables first came to Babbage in 1812 or 1813. Later he made a small |
|
|
|
Total copyright industries The total copyright industries encompass the "core copyright industries" and portions of many other industries that either create, distribute, or depend upon copyrighted works. Examples include retail trade (a portion of which is sales of video, audio, software, and books, for example), the doll and toy industry, and computer manufacturing. |
|
|
|
DuPont Company American corporation engaged primarily in the manufacture of chemicals, plastics, and synthetic fibers. The company was founded by éleuthère Irénée du Pont (1771-1834) in Delaware in 1802 to produce black powder and later other explosives, which remained the company's main products until the 20th century, when it began to make many other chemicals as well. Today DuPont has plants, subsidiaries, and affiliates worldwide. Its headquarters are in Wilmington, Del. |
|
|
|
Multiple User Dungeons MUDs are virtual spaces, usually a kind of adventurous ones, you can log into, enabling you to chat with others, to explore and sometimes to create rooms. Each user takes on the identity of an avatar, a computerized character. |
|
|
|
Writing Writing and calculating came into being at about the same time. The first pictographs carved into clay tablets are used for administrative purposes. As an instrument for the administrative bodies of early empires, who began to rely on the collection, storage, processing and transmission of data, the skill of writing was restricted to a few. Being more or less separated tasks, writing and calculating converge in today's computers. Letters are invented so that we might be able to converse even with the absent, says Saint Augustine. The invention of writing made it possible to transmit and store information. No longer the ear predominates; face-to-face communication becomes more and more obsolete for administration and bureaucracy. Standardization and centralization become the constituents of high culture and vast empires as Sumer and China. |
|
|
|
National Association of Securities Dealers Automated Quotation (NASDAQ) Incepted in 1971, The NASDAQ Stock Market was the world's first electronic stock market and has since attracted many technology companies from countries all over the world, some of them as legendary as NASDAQ is the largest stock market in the world. |
|
|