Media Relations

Another difference that can be noted between right and left-wing think tanks concerns their media appearance and media relations. While in 1997 53 % of the U.S. media references made to think tanks involved conservative institutions, progressive think tanks accounted for only16 % of the media citations made to think tanks (32 % centrist institutions). This suggests that the media agenda is markedly influenced by conservative issues and ideology, and therefore leads to a considerable imbalance within the spectrum of political views.

On the other hand the financial resources of right- and left- wing media associated with think tanks also differ appreciably. While conservative foundations provided US$ 2,734,263 to four right-of-center magazines between 1990 and 1993 including The National Interest, The Public Interest, The New Criterion, and The American Spectator, over the same time period four left-of-center publications, namely The Nation, The Progressive, In These Times, and Mother Jones received only US$ 269,500 from foundations.

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Dissemination Strategies

Think tanks undertake research in very specific public policy areas. Which topics they cover mainly depends on their political and ideological orientation. In any case think tanks produce incredible amounts of "research findings". The crucial aspect usually is not their production, but their distribution. Therefore most think tanks have developed sophisticated dissemination strategies, whose main aim is the communication of their ideas to important audiences. These include members of governmental institutions, policymakers in the executive branch, news media, intellectuals, business men as well as academic and policy communities - in short, everybody, who is involved in shaping public opinion.

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Examples of Mainly Corporate Funded Think Tanks: Brookings Institution

With a budget of US$ 23 million and assets worth US$ 192 million the Brookings Institution, based in Washington D.C., in 1998 was funded by: Corporate and private donations (38 %), endowment (30 %), revenue from conferences and seminars (18 %), sales of publications (9 %), government support (2 %).

Among the 138 corporate donors are: Bell Atlantic, Citibank, J.P. Morgan, Goldman Sachs, NationsBank, Exxon, Chevron, Microsoft, Hewlett Packard, Toyota, Pfizer, Johnson & Johnson, Dupont, Mobil and Lockheed Martin, and the foundations of companies like American Express, Travelers, AT&T and McDonnell Douglas. A few media conglomerates, like Time Warner and the Washington Post Co.. Contributions of individual donors include executives from Visa, Procter and Gamble, BankAmerica and U.S. Airways.

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Conservative vs. Progressive Think Tanks

The political orientation of think tanks is as broad as in every other kind of institutions or organizations. It ranges from conservative over centrist to progressive. Still it can be noted, that there are considerable differences between the right and the left wing of think tanks, especially concerning funding sources and revenues as well as media relations, which have considerable consequences on their perception and influence on the public as well as on policy makers.

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VISA

Visa International's over 21,000 member financial institutions have made VISA one of the world's leading full-service payment network. Visa's products and services include Visa Classic card, Visa Gold card, Visa debit cards, Visa commercial cards and the Visa Global ATM Network. VISA operates in 300 countries and territories and also provides a large consumer payments processing system.

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American Express

U.S. company founded on March 18, 1850, as an express-transportation company, but today operating as a worldwide organization providing primarily travel-related and insurance services and international finance operations and banking. Headquarters are in New York City.

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R.J. Reynolds

American manufacturer of tobacco products. The origins of the R.J. Reynolds Tobacco Company date to the post-Civil War era, when Richard Joshua Reynolds (1850-1918) began trading in tobacco, first in his native Virginia and then in Winston, N.C., where in 1875 he established his first plug factory. The company began to diversify in the 1960s, acquiring chiefly food and oil concerns, and the tobacco concern became a subsidiary of R.J. Reynolds Industries, Inc., in 1970.

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RAND

RAND (an acronym for research and development) is a non-profit institution that tries to "improve public policy through research and analysis". RAND was created at the urging of its original sponsor, the Air Force (then the Army Air Forces) and employs more than 500 people. Most work in RAND's Santa Monica, California headquarters, others are based in Washington, D.C. Some operate from RAND's Council for Aid to Education in New York City and from RAND Europe in Delft, the Netherlands. Areas of research are: Foreign relations and diplomacy, security and defense, economic issues, regional studies, social issues, health and welfare, education, labor and human resource development, science and technology.

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Merck & Co., Inc.

Merck & Co. is a research-driven pharmaceutical company that discovers, develops, manufactures and markets a broad range of human and animal health products, and provides pharmaceutical benefit services through Merck-Medco Managed Care LLC. The Company is comprised of two operating segments. Merck-Medco primarily includes sale of non-Merck products and Merck-Medco pharmaceutical benefit services, principally manages prescription drug programs and programs to help manage patient health. Merck-Medco sells its services to corporations, labor unions and insurance companies. Merck Pharmaceuticals consists of therapeutic and preventive agents, generally sold by prescription, for the treatment of human disorders. The Company's human health products are sold to drug wholesalers and retailers, hospitals, clinics, government agencies, and managed care providers.

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International Chamber of Commerce

The International Chamber of Commerce (ICC) is the world business organization, the only representative body that speaks with authority on behalf of enterprises from all sectors in every part of the world. ICC promotes an open international trade and investment system and the market economy. Its conviction that trade is a powerful force for peace and prosperity dates from the organization's origins early in the century. The small group of business leaders who founded the ICC called themselves "the merchants of peace".

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Sun Microsystems

Founded in 1982 and headquartered in Palo Alto, USA, Sun Microsystems manufactures computer workstations, servers, and software.

http://www.sun.com

For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/9/0,5716,108249+1+105909,00.html .

http://www.sun.com/
http://www.britannica.com/bcom/eb/article/9/0...
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Johnson & Johnson

Johnson and Johnson is a manufacturer of health care products serving the consumer, pharmaceutical and professional markets. For the nine months ended 10/3/99, revenues increased 17% to $20.24 billion. Net income increased 14% to $3.38 billion.

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Goldman Sachs

Broker-dealer and futures commission merchant specializing in investment, finance, research, mergers and acquisitions.

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Center for Strategic and International Studies

CSIS is a private, tax-exempt and public policy research institution dedicated to policy analysis. It covers key functional areas such as international finance, emerging markets, U.S. domestic and economic policy and U.S. foreign policy and national security issues. Policy impact is the basic mission of CSIS. Its goal is to shape selected policy decisions in government and the private sector.

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NationsBank

Provider of banking and financial services to individuals, businesses, and corporations.

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Royal Dutch/Shell Group

One of the world's largest corporate entities in sales, consisting of companies in more than 100 countries, whose shares are owned by NV Koninklijke Nederlandsche Petroleum Maatschappij (Royal Dutch Petroleum Company Ltd.) of The Hague and by the "Shell" Transport and Trading Company, PLC, of London. Below these two parent companies are two holding companies, Shell Petroleum NV and the Shell Petroleum Company Limited, whose shares are owned 60 percent by Royal Dutch and 40 percent by "Shell" Transport and Trading. The holding companies, in turn, hold shares in and administer the subsidiary service companies and operating companies around the world, which engage in oil, petrochemical, and associated industries, from research and exploration to production and marketing. Several companies also deal in metals, nuclear energy, solar energy, coal, and consumer products.

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Philip Morris

American holding company founded in 1985, the owner of several major American companies, notably Philip Morris Inc., the General Foods Corporation, and Kraft, Inc., with diversified interests in tobacco and food products. In 1988 Philip Morris acquired Kraft, Inc., a large maker of cheeses and grocery products. Philip Morris thus became one of the world's largest corporate producers of consumer goods. Its headquarters are in New York City.

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Travelers Group Inc.

American conglomerate corporation whose subsidiaries are involved in such financial services as health and life insurance, mortgage and investment banking, securities brokerage, and assets management. As American Can Company, the company was noted for its production of metal cans for food and beverages, as well as other metal, paper, and plastic packaging and such consumer products as disposable cups, containers, towels, and tissues. Headquarters are in New York City.

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Salomon Smith Barney

Investment banking firm and securities dealer. Founded in the 19th century in Philadelphia, in 1993 Smith Barney became a wholly owned subsidiary of Travelers Group Inc. The 1998 merger of Citicorp and Travelers Group brought together Citibank, Travelers, Salomon Smith Barney, Commercial Credit and Primerica under Citigroup's trademark red umbrella.

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Chemical Banking Corporation

In 1996 the firm, which was by then the second-largest bank in the United States, merged with another New York-based bank, The Chase Manhattan Corporation, to form the largest bank in the nation. Though the Chemical Banking Corporation had been the larger partner in the merger, the resulting firm was called The Chase Manhattan Corporation.

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Viacom

One of the largest and foremost communications and media conglomerates in the
world. Founded in 1971, the present form of the corporation dates from 1994 when Viacom Inc., which owned radio and television stations and cable television programming services and systems, acquired the entertainment and publishing giant Paramount Communications Inc. and then merged with the video and music retailer Blockbuster Entertainment Corp. Headquarters are in New York City.

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BankAmerica Corporation

American holding company incorporated on Oct. 7, 1968, which owns Bank of America National Trust and Savings Association (incorporated Nov. 3, 1930) and several subsidiaries engaged in financial services, insurance, real estate, investment management, computer leasing, and other banking-related services. Bank of America NT & SA has some 1,400 branches in California and operates subsidiary banks and financial institutions in several other U.S. states and in Europe, Latin America, and the Far East. It is one of the world's largest banks in assets. Headquarters for both BankAmerica Corporation and Bank of America NT & SA are in San Francisco.

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Atlantic Richfield Company

American petroleum corporation created in 1966 by the merger of Richfield Oil

Corporation and Atlantic Refining Company. A further merger in 1969 brought in Sinclair Oil Corporation. Atlantic Richfield has petroleum operations in all parts of the United States as well as in Indonesia, the North Sea, and the South China Sea. The company also owns and operates transportation facilities for liquid petroleum, including pipelines and tankers; produces and sells chemicals, coal, and metal products; and is involved in the development of solar energy products and in other energy-related activities. Headquarters are in Los Angeles.

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Mobil

One of the largest of American holding companies, primarily engaged in petroleum operations but having major interests in chemical products and retailing. It was formed in 1976 to be the parent company in the merger of Mobil Oil Corporation and Marcor Inc. Mobil Oil Corporation carries on a full range of petroleum operations from exploration to marketing, with major production in the Gulf of Mexico, California, the Atlantic coast, the Alaskan North Slope, the North Sea, and Saudi Arabia. Headquarters for Mobil Corporation (and Mobil Oil Corporation) are in Fairfax, Va.

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American Petroleum Institute

Major national trade association representing petroleum industry efforts in exploration and production, transportation, refining, and marketing.

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J.P. Morgan

Global financial services firm. Engages in mutual funds and international equities.

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Server

A server is program, not a computer, as it sometimes said, dedicated to store files, manage printers and network traffic, or process database queries.

Web sites, the nodes of the World Wide Web (WWW), e.g., are stored on servers.

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The Brookings Institution

The Institution traces its beginnings to 1916 with the founding of the Institute for Government Research. Brookings, based in Washington D.C. is financed largely by endowment and by the support of philanthropic foundations, corporations, and private individuals. Its funds are devoted to carrying out its own research and educational activities. It also undertakes some unclassified government contract studies, reserving the right to publish its findings.

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Procter and Gamble

Major American manufacturer with headquarters in Cincinnati, Ohio. The modern Procter & Gamble markets products in several major areas: Laundry and cleaning products; personal-care products; food products; and such miscellaneous products as cellulose pulp, chemicals, and animal feed ingredients. The company has long been one of the leading American national advertisers.

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Exxon

Formerly (until 1972) Standard Oil Company, Exxon is one of the world's largest corporations in terms of sales, with investments and operations in petroleum and natural gas, coal, nuclear fuels, chemicals, and such ores as copper, lead, and zinc. It also operates pipelines and one of the world's largest fleets of tankers and other ships. Exxon engages in every phase of the petroleum industry from oil fields to service stations. It is headquartered in Irving, Texas, a suburb of Dallas.

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Rupert Murdoch

Australian-born newspaper publisher and media entrepreneur, founder and head of the global media holding company The News Corporation Ltd., which governs News Limited (Australia), News International (U.K.), and News America Holdings Inc. (U.S.). Murdoch's corporate interests center on newspapers, magazines, books, and electronic publishing; television broadcasting; and film and video production, principally in the United States, the United Kingdom, and Australia.

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Microsoft Corporation

Founded by Bill Gates and Paul Allen and headquartered in Redmond, USA, Microsoft Corporation is today's world-leading developer of personal-computer software systems and applications. As MS-DOS, the first operating system released by Microsoft, before, Windows, its successor, has become the de-facto standard operating system for personal computer. According to critics and following a recent court ruling this is due to unfair competition.

http://www.microsoft.com

For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/4/0,5716,1524+1+1522,00.html

http://www.microsoft.com/
http://www.britannica.com/bcom/eb/article/4/0...
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Pfizer

Pfizer Inc is a research-based, global pharmaceutical company. The company has three business segments: health care, animal health and consumer health care. Its products are available in more than 150 countries. Headquarters are in New York.

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