Dissemination Strategies

Think tanks undertake research in very specific public policy areas. Which topics they cover mainly depends on their political and ideological orientation. In any case think tanks produce incredible amounts of "research findings". The crucial aspect usually is not their production, but their distribution. Therefore most think tanks have developed sophisticated dissemination strategies, whose main aim is the communication of their ideas to important audiences. These include members of governmental institutions, policymakers in the executive branch, news media, intellectuals, business men as well as academic and policy communities - in short, everybody, who is involved in shaping public opinion.

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Examples of Mainly Corporate Funded Think Tanks: Cato Institute

Founded in 1977 the Cato Institutes 1998 budget made up US$ 11 million. Its funding consists of corporate and private donations (especially from corporations and executives in the highly regulated industries of financial services, telecommunications and pharmaceuticals industries) and sales of publications.

Catos corporate donors include tobacco firms: Philip Morris (Rupert Murdoch sits on Philip Morris board of directors) and R.J. Reynolds. Financial firms: American Express, Chase Manhattan Bank, Chemical Bank, Citicorp/Citibank, Commonwealth Fund, Prudential Securities and Salomon Brothers. Energy conglomerates: Chevron Companies, Exxon Company, Shell Oil Company and Tenneco Gas, as well as the American Petroleum Institute, Amoco Foundation and Atlantic Richfield Foundation. Furthermore the Cato Institute is funded by pharmaceutical firms: Eli Lilly & Company, Merck & Company and Pfizer, Inc., foundations, like Koch, Lambe and Sarah Scaife and companies from the telecommunications sector: Bell Atlantic Network Services, BellSouth Corporation, Microsoft, NYNEX Corporation, Sun Microsystems and Viacom.

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The Institute of Economic Affairs

One of the most impressive examples of the dissemination of ideology through educational activities has been performed by the UK- based Institute of Economic Affairs (IEA), founded in 1955. Dedicated to the idea of free-markets the IEA from the beginning saw the "education" of the public as a key element in the distribution of their ideology. "The philosophy of the market economy must be widely accepted; this requires a large programme of education ..."

Aiming at the wide acceptance of their ideas, the IEA undertook an extensive publishing program with the objective to make the fairly complex concepts of economic liberalism and monetarism available to a student or sixth-form audience. In the 1960s IEA papers normally reached the hands of students through the university Conservative Associations.

The work that the IEA did in this field reaped a rich harvest during the 1970s and 1980s, as many of the younger political activists who staffed the various free-market think-tanks, such as the Center for Policy Studies, the Freedom Association an the Selsdon Group, received their education from the IEA. Especially at St. Andrews university, where Ralph Harris, the first director of the IEA, had been a lecturer, the IEA ideas had a strong impact. St. Andrews over the years did not only produce a generation of free-market Conservative MPs (Member of Parliament), but also influenced former St. Andrews students like Stuart and Eamonn Butler and Madsen Pirie, who went to set up the Adam Smith Institute (ASI) in London in 1976.

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Examples of Mainly Corporate Funded Think Tanks: Manhattan Institute

The Manhattan Institute, founded by William Casey, who later became President Reagan's CIA director, besides subsidies from a number of large conservative foundations has gained funding from such corporate sources as: The Chase Manhattan Bank, Citicorp, Time Warner, Procter & Gamble and State Farm Insurance, as well as the Lilly Endowment and philantropic arms of American Express, Bristol-Myers Squibb, CIGNA and Merrill Lynch. Boosted by major firms, the Manhattan Institute budget reached US$ 5 million a year by the early 1990s.

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Funding Sources and Revenues

While most progressive think tanks acquire their funding through many different sources, for conservative think tanks financing by corporations prevails. Among the think tanks receiving a considerable amount of corporate money are the Cato Institute (U.S. conservative/libertarian), the Brookings Institution (U.S. centrist), the Heritage Foundation (U.S. conservative), the American Enterprise Institute (U.S. conservative) and the Competitive Enterprise Institute (U.S. conservative).

Also, whereas the combined revenue base of such conservative multi-issue policy institutions as the Heritage Foundation, the American Enterprise Institute, Free Congress Research and Education Foundation, the Cato Institute, and Citizens for a Sound Economy exceeded US$ 77 million in 1995, the roughly equivalent U.S. progressive Institute for Policy Studies, the Economic Policy Institute, Citizens for Tax Justice, and the Center for Budget and Policy Priorities had only US$ 9 million at their collective disposal in 1995.

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Major U.S. Think Tanks: RAND Corporation

In 1948 RAND was created at the urging of its original sponsor, the Air Force. After World War II, RAND focused especially on research in national security. Today RAND operates on a broad front, making its research available to public policy makers at all levels, private sector leaders in many industries, and the public at large. RANDs research and analysis aims to: provide practical guidance by making policy choices clear and by addressing barriers to policy implementation; develop solutions to complex problems by bringing researchers in all relevant academic specialities; dissemination of research findings. RAND has more than 500 employees.

Official Organizational Status: Independent Institute

Political Orientation: U.S. Center-right

Scope/Research Areas: RAND specializes in: Foreign relations and diplomacy, security and defense, economic issues, regional studies, science sand technology, labor and human resource development, social issues, education and health and welfare.

Funding Sources: 1998 Budget: US$ 113.5 million. National, local and state government (83 %) and private donations (17 %).

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Table: Publishing Programs of Think Tanks



Think Tank

Periodicals

Publication of Research Findings

Brookings Institution (Washington D.C., US)

Brookings Review, Brookings Papers on Economic Activities

Recent titles include: Hess, Frederick M.: Spinning Wheels. The Politics of Urban School Reform. (1998). Haass, Richard N.: The Bureaucratic Entrepreneur. How to be Effective in Any Unruly Organization. (1998).

Heritage Foundation (Washington D.C., US)

Policy Review

Publication of journals, newsletters, magazines, research reports, policy/issue briefs, video, CD-ROM, website.
Recent publications include: Holmes, K. and J. J. Przystup: Between Diplomacy and Deterrence. Strategies for U.S. Relations with China. (1997). Holmes, K. and T. Moore (eds.): Restoring American Leadership. (1996).

American Enterprise Institute (Washington D.C., US)

The American Enterprise, Newsletter

Types of publications are newsletters, magazines, monographs and books.
Recent titles include: Income Inequality and IQ. (1998). Morrisey, Michael (ed.): Managed Care and Changing Health Care Markets. (1998).

Cato Institute (Washington D.C., US)

Regulation, Cato Journal, Policy Report

Research findings are published in the form of: journals, newsletters, magazines, research reports, monographs and policy/issue briefs.
Some recent publications include: Moore, Thomas: Gale Climate of Fear. Why We Shouldn't Worry About Global Warming. (1998). Carpenter, T. G. and B. Conry (eds.): NATO Enlargement. Illusions and Reality. (1998).

RAND Corporation (Santa Monica, CA, US)

RAND Research Review, RAND Journal of Economics

Types of publications are journals, newsletters, magazines, research reports, working/discussion papers, monographs and policy/issue briefs. An important outlet is the RAND publication series. In 1997, RAND published 73 reports and papers in this series. Many RAND studies also appear as books from commercial publishing houses and university presses, and as articles in professional, scholarly, and technical journals.

Institute of Economic Affairs (London, UK)

Economic Affairs, Newsletter

Research findings are published in the form of journals, newsletters, magazines, research reports, working/discussion papers and monographs. Some recent titles include: Regulation Utilities. Broadening the Debate . (1997). The Conservative Government's Economic Record. (1998).

Adam Smith Institute (London, UK)

ASI Bulletin

Some recent publications are: Singapore versus Chile. Competing models for welfare reform. The Eastern Market. The Future of the Post-Communist Countries.

Center for Policy Studies (London, UK)

CPS Newsletter

Types of publications are newsletters, magazines, research reports and policy/issue briefs. Recent titles include: Selbourne, David: One Year On. The "New Politics" of Labour. Eltis, Walter: Further Considerations on EMU. It will Create Instability and Destroy Employment.



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Major U.S. Think Tanks: Heritage Foundation

Heritage was started to counter what it perceived as the liberal intellectual climate of Washington in the 1970s. The Heritage Foundations mission is to formulate and promote conservative public policies based on the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense. Heritage pursues this mission by performing research addressing key policy issues and effectively marketing these findings to its primary audiences: members of Congress, key congressional staff, policymakers in the executive branch, the nation's news media, and the academic and policy communities.

Official Organizational Status: Independent research and educational institute.

Political Orientation: U.S. Conservative

Scope/Research Areas: The Heritage Foundation's research areas include: economic issues, health and welfare, education, culture and religion, security and defense, foreign policy and international relations/institutions. Priority is given to issues, such as: Social Security reform, fundamental tax reform, livable cities, ballistic missile defense, education reform, domestic and economic policy and foreign and defense policy. Recent publications include: Feulner, Edwin J.: The March of Freedom. (1998). Holmes, K. et.al.: 1999 Index of Economic Freedom. (1998).

Funding Sources: 1998 Budget: US$ 26 million. Private donations (47 %), foundations (21 %), investment income (21 %), corporate donations (4 %). Among others US$ 1 million from the Korea Foundation - funded by South Korea's foreign ministry.

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Satellites

Communications satellites are relay stations for radio signals and provide reliable and distance-independent high-speed connections even at remote locations without high-bandwidth infrastructure.

On point-to-point transmission, the transmission method originally employed on, satellites face increasing competition from fiber optic cables, so point-to-multipoint transmission increasingly becomes the ruling satellite technology. Point-to-multipoint transmission enables the quick implementation of private networks consisting of very small aperture terminals (VSAT). Such networks are independent and make mobile access possible.

In the future, satellites will become stronger, cheaper and their orbits will be lower; their services might become as common as satellite TV is today.

For more information about satellites, see How Satellites Work (http://octopus.gma.org/surfing/satellites) and the Tech Museum's satellite site (http://www.thetech.org/hyper/satellite).

http://www.whatis.com/vsat.htm
http://octopus.gma.org/surfing/satellites
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Multiple User Dungeons

MUDs are virtual spaces, usually a kind of adventurous ones, you can log into, enabling you to chat with others, to explore and sometimes to create rooms. Each user takes on the identity of an avatar, a computerized character.

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Open Systems Interconnection (OSI)

Open Systems Interconnection (OSI) is a standard reference model for communication between two end users in a network. It is used in developing products and understanding networks.

Source: Whatis.com

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Goldman Sachs

Broker-dealer and futures commission merchant specializing in investment, finance, research, mergers and acquisitions.

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NationsBank

Provider of banking and financial services to individuals, businesses, and corporations.

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National Association of Securities Dealers Automated Quotation (NASDAQ)

Incepted in 1971, The NASDAQ Stock Market was the world's first electronic stock market and has since attracted many technology companies from countries all over the world, some of them as legendary as Apple, Inc. and Microsoft, Inc., e.g., to go public.
NASDAQ is the largest stock market in the world.
http://www.nasdaq.com

http://www.nasdaq.com/
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Johnson & Johnson

Johnson and Johnson is a manufacturer of health care products serving the consumer, pharmaceutical and professional markets. For the nine months ended 10/3/99, revenues increased 17% to $20.24 billion. Net income increased 14% to $3.38 billion.

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Gopher

Gopher is a menu system with hierarchically structured list of files that predates the World Wide Web.

Today Gopher is of diminishing importance and mostly replaced by the World Wide Web.

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Newsgroups

Newsgroups are on-line discussion groups on the Usenet. Over 20,000 newsgroups exist, organized by subject into hierarchies. Each subject hierarchy is further broken down into subcategories. Covering an incredible wide area of interests and used intensively every day, they are an important part of the Internet.

For more information, click here ( http://www.terena.nl/libr/gnrt/group/usenet.html ).

http://www.terena.nl/libr/gnrt/group/usenet.h...
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Seneca

Lucius Annaeus Seneca (~4 BC - 65 AD), originally coming from Spain, was a Roman philosopher, statesman, orator and playwright with a lot of influence on the Roman cultural life of his days. Involved into politics, his pupil Nero forced him to commit suicide. The French Renaissance brought his dramas back to stage.

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International Standardization Organization

ISO (International Organization for Standardization), founded in 1946, is a worldwide federation of national standards bodies from some 100 countries, one from each country. Among the standards it fosters is Open Systems Interconnection (OSI), a universal reference model for communication protocols. Many countries have national standards organizations that participate in and contribute to ISO standards making.

http://www.iso.ch

Source: Whatis.com

http://www.iso.ch/
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BankAmerica Corporation

American holding company incorporated on Oct. 7, 1968, which owns Bank of America National Trust and Savings Association (incorporated Nov. 3, 1930) and several subsidiaries engaged in financial services, insurance, real estate, investment management, computer leasing, and other banking-related services. Bank of America NT & SA has some 1,400 branches in California and operates subsidiary banks and financial institutions in several other U.S. states and in Europe, Latin America, and the Far East. It is one of the world's largest banks in assets. Headquarters for both BankAmerica Corporation and Bank of America NT & SA are in San Francisco.

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Mobil

One of the largest of American holding companies, primarily engaged in petroleum operations but having major interests in chemical products and retailing. It was formed in 1976 to be the parent company in the merger of Mobil Oil Corporation and Marcor Inc. Mobil Oil Corporation carries on a full range of petroleum operations from exploration to marketing, with major production in the Gulf of Mexico, California, the Atlantic coast, the Alaskan North Slope, the North Sea, and Saudi Arabia. Headquarters for Mobil Corporation (and Mobil Oil Corporation) are in Fairfax, Va.

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