As the dissemination of ideologies and ideas is crucial to think tanks they apply different strategies to reach as many audiences as possible. Therefore also the concept of education plays an important role. Educational and training programs are aimed at the influencers and future influencers of public opinion and shall lead to the acceptance of think tanks respective social, economical and political ideas. The label "educational activities" thus very often stands for nothing less than the dissemination of ideology.
Most think tanks regularly organize conferences, symposia and seminars to deliver their findings and ideas to a broader audience. RAND for example also runs a Ph.D. program at its Graduate School.
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Alfred W. Erickson founded the advertising agency McCann Erickson in 1902. In1913 McCann opened a San Francisco office and a Detroit office that moved to Cleveland in 1915. With operations in 127 countries, McCann reaches across the globe and continues to expand its capabilities through start-up units and acquisitions. McCann has recently added creative resources in the local, pan-regional and global arenas and also extended its expertise in specialized marketing categories, such as business-to-business and high-tech communications.