Dissemination Strategies Think tanks undertake research in very specific public policy areas. Which topics they cover mainly depends on their political and ideological orientation. In any case think tanks produce incredible amounts of "research findings". The crucial aspect usually is not their production, but their distribution. Therefore most think tanks have developed sophisticated dissemination strategies, whose main aim is the communication of their ideas to important audiences. These include members of governmental institutions, policymakers in the executive branch, news media, intellectuals, business men as well as academic and policy communities - in short, everybody, who is involved in shaping public opinion.

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Apple Founded by Steve Jobs and Steve Wozniak and headquartered in Cupertino, USA, Apple Computer was the first commercially successful personal computer company. In 1978 Wozniak invented the first personal computer, the Apple II. IBM countered its successful introduction to the market by introducing a personal computer running MS-DOS, the operating system supplied by Microsoft Corporation. And IBM gained leadership again. Although by introducing the first graphical user interface affordable to consumers having started the desktop publishing revolution, Apple could not regain leadership again. http://www.apple.com For more detailed information see the Encyclopaedia Britannica: http://www.britannica.com/bcom/eb/article/6/0,5716,115726+1+108787,00.html http://www.apple.com/

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