To disseminate their respective ideologies think tanks produce vast amounts of publications, including research reports, newsletters, magazines and books. Although the quality of their "research findings" sometimes is of questionably scientific value their "experts" are regularly quoted in the print-media and also appear on television and radio.
Nevertheless, in most cases, when representatives of think tanks are used as experts on a topic, they are introduced as independent scholars, hiding the fact, that they are related to certain ideologies. "When a think tank representative is used as an expert on a topic, often that person's media-framed credibility may be measured by the ideological label attached to them. By failing to politically identify representatives of think tanks, or identify the financial base of think tanks, major media deprive their audiences of an important context for evaluating the opinions offered, implying that think tank "experts" are neutral sources without any ideological predispositions." (Michael Dolny)
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Conservative prime minister of Great Britain from 1970 to 1974. Of modest origins, Heath was educated at Oxford, where he was elected president of the University Conservative Association in 1937. In 1938, as chairman of the Federation of University Conservative Associations and president of the Oxford Union, he actively opposed the policy of appeasement toward Nazi Germany pursued by the Conservative prime minister Neville Chamberlain. He served in the army during World War II, worked in the Ministry of Civil Aviation in 1946-47, was editor of the Church Times from January 1948 to October 1949, and then became a member of a merchant banking firm.