1960s - 1970s: Expert Systems Gain Attendance The concept of expert systems dates back to the 1960s but first gained prominence in the 1970s. Conclusive for this development were the insights of the Stanford University professor Edward Feigenbaum, who in 1977 demonstrated that the problem-solving capacity of a computer program rather is a result of the knowledge it posses, than of the applied programming techniques and formalisms. Expert systems were designed to mimic the knowledge and reasoning capabilities of a human specialist in a given domain by using (top down) artificial intelligence techniques. Made possible by the large storage capacity of the computers at the time, expert systems had the potential to interpret statistics and formulate rules. An initial use of expert systems was to diagnose and treat human physical disorders, but as its applications in the market place were extensive over the course of the following years they were also employed in fields such as stock market forecast, taxation, chemistry, and geology.

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Intellectual property Intellectual property, very generally, relates to the output that result from intellectual activity in the industrial, scientific, literary and artistic fields. Traditionally intellectual property is divided into two branches: 1) industrial property (inventions, marks, industrial designs, unfair competition and geographical indications), and 2) copyright. The protection of intellectual property is guaranteed through a variety of laws, which grant the creators of intellectual goods, and services certain time-limited rights to control the use made of their products.

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Bertelsmann The firm began in Germany in 1835, when Carl Bertelsmann founded a religious print shop and publishing establishment in the Westphalian town of Gütersloh. The house remained family-owned and grew steadily for the next century, gradually adding literature, popular fiction, and theology to its title list. Bertelsmann was shut down by the Nazis in 1943, and its physical plant was virtually destroyed by Allied bombing in 1945. The quick growth of the Bertelsmann empire after World War II was fueled by the establishment of global networks of book clubs (from 1950) and music circles (1958). By 1998 Bertelsmann AG comprised more than 300 companies concentrated on various aspects of media. During fiscal year 1997-98, Bertelsmann earned more than US$15 billion in revenue and employed 58.000 people, of whom 24.000 worked in Germany.

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