Legal Protection: TRIPS (Trade-Related Aspects of Intellectual Property Rights) Another important multilateral treaty concerned with intellectual property rights is the TRIPS agreement, which was devised at the inauguration of the Uruguay Round negotiations of the WTO in January 1995. It sets minimum standards for the national protection of intellectual property rights and procedures as well as remedies for their enforcement (enforcement measures include the potential for trade sanctions against non-complying WTO members). The TRIPS agreement has been widely criticized for its stipulation that biological organisms be subject to intellectual property protection. In 1999, 44 nations considered it appropriate to treat plant varieties as intellectual property. The complete TRIPS agreement can be found on: http://www.wto.org/english/tratop_e/trips_e/t_agm1_e.htm

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1980s: Artificial Intelligence (AI) - From Lab to Life Following the commercial success of expert systems, which started in the 1970s, also other AI technologies began to make their way into the marketplace. In 1986, U.S. sales of AI-related hardware and software rose to U.S.$ 425 million. Especially expert systems, because of their efficiency, were still in demand. Yet also other fields of AI turned out to be successful in the corporate world. Machine vision systems for example were used for the cameras and computers on assembly lines to perform quality control. By 1985 over a hundred companies offered machine vision systems in the U.S., and sales totaled U.S.$ 80 million. Although there was a breakdown in the market for AI-systems in 1986 - 1987, which led to a cut back in funding, the industry slowly recovered. New technologies were being invented in Japan. Fuzzy logic pioneered in the U.S. and also neural networks were being reconsidered for achieving artificial intelligence. The probably most important development of the 1980s was, that it showed that AI technology had real life uses. AI applications like voice and character recognition systems or steadying camcorders using fuzzy logic were not only made available to business and industry, but also to the average customer.

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Gutenberg's printing press, 1455 Gutenberg's printing press, an innovative aggregation of inventions known for centuries before Gutenberg: the olive oil press, oil-based ink, block-print technology, and movable types, allowed the mass production of the movable type used to reproduce a page of text and increased the production rate enormously. During the Middle Ages monks took at least a year over making a handwriting copy of a book. Gutenberg printed about 300 sheets per day. Because parchment was too costly for mass production - often for the production of one copy of a medieval book a whole flock of sheep was used - it was substituted by cheap paper made from recycled clothing left over from the massive number of dead caused by the Great Plague. Within forty-five years, in 1500, already ten million copies were available for a few hundred thousand literate. Because individuals could examine a range of opinions now, the printed Bible, especially after having been translated into German by Martin Luther, and increasing literacy added to the subversion of clerical authorities. The interest in books increased with the rise of vernacular, non-Latin literary texts, beginning with Dante's Divine Comedy, the first literary text written in Italian. Among others, the improvement of the distribution and the production of books and increased literacy made the development of print mass media possible. Michael Giesecke (Sinnenwandel Sprachwandel Kulturwandel. Studien zur Vorgeschichte der Informationsgesellschaft, Frankfurt am Main: Suhrkamp, 1992) has shown that due to a division of labor among authors, printers and typesetters Gutenberg's invention increasingly led to a standardization of - written and unwritten - language in form of orthography, grammar and signs. To communicate one's ideas became linked to the use of a kind of code, and reading became a kind of rite of passage, in every human's life an important step towards independency. With the increasing linkage of knowledge to wide reading and learnedness, the history of knowledge becomes the history of readings, of readings dependent on chance and on circumstance. For further details see: Martin Warnke, Text und Technik, http://www.uni-lueneburg.de/ Bruce Jones, Manuscripts, Books, and Maps: The Printing Press and a Changing World, http://communication.ucsd.edu/bjones/Books/booktext.html http://www.uni-lueneburg.de/ http://communication.ucsd.edu/bjones/Books/bo...

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