The 17th Century: The Invention of the First "Computers" The devices often considered the first "computers" in our understanding were rather calculators than the sophisticated combination of hard- and software we call computers today. In 1642 Blaise Pascal, the son of a French tax collector, developed a device to perform additions. His numerical wheel calculator was a brass rectangular box and used eight movable dials to add sums up to eight figures long. Designed to help his father with his duties, the big disadvantage of the Pascaline was its limitation to addition. Gottfried Wilhelm von Leibniz, a German mathematician and philosopher, in 1694 improved the Pascaline by creating a machine that could also multiply. As its predecessor Leibniz's mechanical multiplier likewise worked by a system of gears and dials. Leibniz also formulated a model that may be considered the theoretical ancestor of some modern computers. In De Arte Combinatoria (1666) Leibniz argued that all reasoning, all discover, verbal or not, is reducible to an ordered combination of elements, such as numbers, words, colors, or sounds. Further improvements in the field of early computing devices were made by Charles Xavier Thomas de Colmar, a Frenchmen. His arithometer could not only add and multiply, but perform the four basic arithmetic functions and was widely used up until the First World War.

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McCann Erickson Alfred W. Erickson founded the advertising agency McCann Erickson in 1902. In1913 McCann opened a San Francisco office and a Detroit office that moved to Cleveland in 1915. With operations in 127 countries, McCann reaches across the globe and continues to expand its capabilities through start-up units and acquisitions. McCann has recently added creative resources in the local, pan-regional and global arenas and also extended its expertise in specialized marketing categories, such as business-to-business and high-tech communications.

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