Advertising

Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology.

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1940s - 1950s: The Development of Early Robotics Technology

During the 1940s and 1950s two major developments enabled the design of modern robots. Robotics generally is based on two related technologies: numerical control and teleoperators.

Numerical control was invented during the late 1940s and early 1950s. It is a method of controlling machine tool axes by means of numbers that have been coded on media. The first numerical control machine was presented in 1952 at the Massachusetts Institute of Technology (MIT), whose subsequent research led to the development of APT (Automatically Programmed Tools). APT, a language for programming machine tools, was designed for use in computer-assisted manufacturing (CAM).

First teleoperators were developed in the early 1940s. Teleoperators are mechanical manipulators which are controlled by a human from a remote location. In its typical application a human moves a mechanical arm and hand with its moves being duplicated at another location.

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Wide Area Network (WAN)

A Wide Area Network is a wide area proprietary network or a network of local area networks. Usually consisting of computers, it may consist of cellular phones, too.

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Integrated circuit

Also called microcircuit, the integrated circuit is an assembly of electronic components, fabricated as a single unit, in which active semiconductor devices (transistors and diodes) and passive devices (capacitors and resistors) and their interconnections are built up on a chip of material called a substrate (most commonly made of silicon). The circuit thus consists of a unitary structure with no connecting wires. The individual circuit elements are microscopic in size.

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