Late 1960s - Early 1970s: Third Generation Computers

One of the most important advances in the development of computer hardware in the late 1960s and early 1970s was the invention of the integrated circuit, a solid-state device containing hundreds of transistors, diodes, and resistors on a tiny silicon chip. It made possible the production of large-scale computers (mainframes) of higher operating speeds, capacity, and reliability at significantly lower costs.

Another type of computer developed at the time was the minicomputer. It profited from the progresses in microelectronics and was considerably smaller than the standard mainframe, but, for instance, powerful enough to control the instruments of an entire scientific laboratory. Furthermore operating systems, that allowed machines to run many different programs at once with a central program that monitored and coordinated the computer's memory, attained widespread use.

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Introduction: The Substitution of Human Faculties with Technology: Computers and Robots

With the development of modern computing, starting in the 1940s, the substitution of human abilities with technology obtained a new dimension. The focus shifted from the replacement of pure physical power to the substitution of mental faculties. Following the early 1980s personal computers started to attain widespread use in offices and quickly became indispensable tools for office workers. The development of powerful computers combined with progresses in artificial intelligence research also led to the construction of sophisticated robots, which enabled a further rationalization of manufacturing processes.

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Codices, 1th century B.C.

The transformation of writings from scrolls to codices, in basic the hardcover book as we know it today, is an essential event in European history. Quoting accurately by page number, browsing through pages and skipping chapters, all impossible while reading scrolls, become possible.

In the computer age we are witnesses to a kind of revival of the scrolls as we scroll upwards and downwards a document we just see a portion of. Maybe the introduction of hypertext is the beginning of a similar change as the replacement of scrolls by codices.

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Procter and Gamble

Major American manufacturer with headquarters in Cincinnati, Ohio. The modern Procter & Gamble markets products in several major areas: Laundry and cleaning products; personal-care products; food products; and such miscellaneous products as cellulose pulp, chemicals, and animal feed ingredients. The company has long been one of the leading American national advertisers.

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