With World War I an entire system of ideas how wars work collapsed. Suddenly it was no longer mostly soldiers who had to fight. War became an engagement of every day's life. Everybody got involved.
Propaganda therefore changed as well. The campaigns were no longer temporarily and recent but had to be planned for years. Who failed in organizing it or used the wrong keywords failed. Masters of modern propaganda became the British, whereas the Germans failed completely in the beginning.
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In 1870 the U.S.-American
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Those who believe in it, call it the truth, those who simply like the idea, may call it a parallel science. Others call it disinformation, asking for the reasons to spread it. The turning to the inside, where there is no way out, produces a different reality. It shows that realities are always produced.
Political conservatives and racists like
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A very different form of voluntary disinformation are the calls for donations. Donations offer the possibility to do something good, to help the poor. Afterwards one does no longer have to feel guilty for being luckier than those "others". The same pictures of starving and desperate children for decades, of starving babies with big sad eyes. The pictures show a terrible life. But the idea that contributing money would change the destiny of those children and other people is a lie. States use their population for paying money to make the states' policy less unjust. In fact the money of the Western donators perpetuates the dependence and because of this prolongs the misery into a vicious circle of disinformation on both sides, but it is clever to have one's people believing that they can change the world.
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As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side.
Two ways existed:
a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral.
b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs.
Today mostly elected is b), trying to set up alliances.
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In the USSR manipulation of the population was one of the big tasks for the government. But manipulation got even further, for example when the English expert John Maynard came back from a visit in the Ukraine in 1933, he told about poverty but not about hunger. In fact he did not have seen anyone starving as the Soviets just showed him the things they wanted to show. Maynard was involuntarily used to spread Soviet disinformation. As a person from the West, the Western media tended to believe him.
A nearly humorous variety of disinformation was ordered by
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No mass-media is more efficient in disinformation and propaganda than TV. And no one seems to be better in influencing that which is considered the truth. e.g. around 67% of the Austrian population in 1999 believe that TV is the most reliable information-media.
Opinion polls show that it is said to be the most realistic media, the only one worth trusting. History tells us the contrary. The combination of words and moving pictures, together with the documentary style of the news, looks sincere, while it produces images in our heads which start working on their own. The Vietnam war was only the first war performed on television ...
But: also watching the news is part of the entertainment show of the media. And therefore they are presented in an entertaining form. Manipulation of the contents of the news is part of the show.
One factor is the issue that news must be reported in a very short period. Several seconds for each catastrophe. Scarcity implies disinformation.
Ted Koppel's movie Revolution in a box demonstrates this:
When the TV-news showed pictures of the nuclear plant accident in Chernobyl, they showed pictures of another - still working - plant. The thought behind was to demonstrate that in this world nothing can stay undetected by the media, to show that still everything is observed and under control - at least in the West.
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One of the easiest tools for disinformation is to exchange the words written below a photograph. The entire meaning of the picture can be varied like this:
- The visit of a school-group at a former international camp can change into a camp, where children are imprisoned (which happened in the Russian city of Petroskoy in 1944).
- Victims of war can change nationality. The picture of the brutal German soldier in World War II that was shown in many newspapers to demonstrate the so-called typical face of a murderer, turned out to be French and a victim in other newspapers.
- In 1976 a picture of children in a day-nursery in the GDR is taken: The children, coming out of the shower, were dressed up in terry cloth suits with stripes. The same year the photograph with the happily laughing boys and girls wins the contest "a beautiful picture". Two years later a small part of the photograph can be seen in a Christian magazine in West-Germany, supposedly showing children from a concentration camp in the USSR. The smiling faces now seem to scream. (source: Stiftung Haus der Geschichte der Bundesrepublik Deutschland (ed.): Bilder, die lügen. Begleitbuch zur Ausstellung im Haus der Geschichte der Bundesrepublik Deutschland. Bonn 1998, p. 79)
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