With World War I an entire system of ideas how wars work collapsed. Suddenly it was no longer mostly soldiers who had to fight. War became an engagement of every day's life. Everybody got involved.
Propaganda therefore changed as well. The campaigns were no longer temporarily and recent but had to be planned for years. Who failed in organizing it or used the wrong keywords failed. Masters of modern propaganda became the British, whereas the Germans failed completely in the beginning.
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With the invention of the printing press and - as a consequence - the distribution of information in masses (by then already mostly in the shape of propaganda), propaganda could change its methods. It could not only be produced but also reproduced and therefore spread widely.
The Protestant Reformation profited by this. The idea of translating the Bible into local languages was successful, because it got possible for many people to get a Bible, as books no longer were affordable only for the nobles and the Church.
Royalty and the Courts realized that prestige asked for propaganda and that it was impossible to reign over the people if their mood turned against the king. This gave the impetus for acting. Pamphlets were used for spreading royal messages; like the so-called "mazarinades" (
When - in
From that time on propaganda and manipulation were carried out for the most different political ideas and nearly without frontiers. Censorship - a part of disinformation - seems to have been the only barrier then. Sometimes even the source of a message kept hidden, which was part of the disinformation process. It is easier to spread ideas against somebody if the own name is kept hidden; and speaking out some kind of laudation that the own party is better without mentioning that it was oneself who spread it and therefore claim that it was someone else who praised the very idea.
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As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side.
Two ways existed:
a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral.
b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs.
Today mostly elected is b), trying to set up alliances.
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"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (
The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see
Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of
Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.
Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.
So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.
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By the end of our century a new method of disinformation is gaining importance: disinformation by an overflow of information.
In the Gulf War, similar to the Vietnam War, journalists had little chance to report neutrally and correctly from the battlefields. Many times they staid in places far from the actual fightings - due to censorship.
In many ways the so-called video-war reminded of a series of commercials. No wonder, the Gulf War was the first war to have a commercial advertisement agency to do the war-propaganda for the USA. They worked hard in preventing the government from a destiny like the one of the Vietnam War, when the war most of all was lost in the American homes because of anti-war propaganda.
In an interview,
And this is true for both sides:
the baby milk plant:
Western bombs had destroyed a chemical weapon factory - that's what they claimed.
(
the life guard:
In December 1990, the French newspaper Nouvel Observateur published the story of Karim Abdallah al-Jabouri, Saddam Hussein's Life Guard who had fled from Iraq right after Iraq's invasion in Kuwait. Soon afterwards he was in a French TV-show, where he told atrocity stories about
the baby-incubator-story of Najirah
On the 10th of October 1991 a young refugee, called Najirah, from Kuwait spoke in front of the U.S.-congress. With a lot of tears she told that she had been working in a Kuwaiti hospital, when Iraqi soldiers came in, tore the babies out of the incubators and let them die on the floor. The pictures of this declaration went around the world and were one of the reasons why the U.S.-population wanted an intervention. In 1992 the journalist R. MacArthur was able to proof that the presented witness had been the daughter of the Kuwait-ambassador in the USA and that she had not been in that hospital or in Kuwait at the mentioned time.
By then the war was over and the manipulation of the population had taken place long ago.
For reading about the U.S.-propaganda tools during that war, like surrender passes, balloons, fake banknotes, threats and many more visit:
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Between the two World Wars the radio started becoming more and more important; as well in education (e.g.
By hearing unconsciously, without listening, while concentrating on something else, it is easy to spread ideas and emotions. This fact was taken advantage of.
The German Minister for Propaganda,
Radio Moscow, which started working in 1922, tried to intervene in innerstate-affairs in Britain as well as in other countries. The radio was supposed to push ahead the idea of communism.
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Disinformation is part of human communication. Thousands of years ago it was already used as a political medium. In the age of mass-communication and information its possibilities have grown tremendously. It plays an important role in many different fields, together with its "companion" propaganda. Some of these fields are: politics, international relations, the (mass-)media and the internet, but also art and science.
There is no evidence at all for a disappearance of disinformation. On this account it is important to understand where it comes from, what its tools are and how nations (democratic as well as totalitarian systems), international organizations and the media work with it or against it.
This report tries to give a short insight into this topic:
on a theoretical level
by demonstrating cases of disinformation, like the 2nd Chechnya War in 1999.
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One of the easiest tools for disinformation is to exchange the words written below a photograph. The entire meaning of the picture can be varied like this:
- The visit of a school-group at a former international camp can change into a camp, where children are imprisoned (which happened in the Russian city of Petroskoy in 1944).
- Victims of war can change nationality. The picture of the brutal German soldier in World War II that was shown in many newspapers to demonstrate the so-called typical face of a murderer, turned out to be French and a victim in other newspapers.
- In 1976 a picture of children in a day-nursery in the GDR is taken: The children, coming out of the shower, were dressed up in terry cloth suits with stripes. The same year the photograph with the happily laughing boys and girls wins the contest "a beautiful picture". Two years later a small part of the photograph can be seen in a Christian magazine in West-Germany, supposedly showing children from a concentration camp in the USSR. The smiling faces now seem to scream. (source: Stiftung Haus der Geschichte der Bundesrepublik Deutschland (ed.): Bilder, die lügen. Begleitbuch zur Ausstellung im Haus der Geschichte der Bundesrepublik Deutschland. Bonn 1998, p. 79)
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Prices of products get changed all the time, also depending on the website where one starts his/her search for a certain product. The difference between the prices even for the same product vary up till 200% and more. Some search machines in the internet do not show certain several enterprises whereas others (mostly national ones) get preference in the lists.
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As we have seen in the latest wars and in art, propaganda and disinformation are taking place on all sides. No contemporary political system is immune against those two. All of them utilize them if it seems to be useful and appropriate. Democracy, always pretending to be the most liberal and most human system is no exception in that - especially not a good one.
Democracy might give us more chances to escape censorship - but only as long as the national will is not disturbed. Then disinformation and propaganda come in ...
NATO-members gave us a very sad example for this during the Kosovo crisis.
It is our hunger for sensations and glory, for rumors and shows which makes disinformation so powerful. Many books and WebPages give informations about how to overcome disinformation and propaganda - but in vain. We somehow seem to like it - or at least we need it for getting through our interests.
There is a lot what we could try to do, but very little that will succeed as people prefer to believe that disinformation is an issue of the past.
At this moment the only appropriate measure to get rid of disinformation's influence seems to be the putting side by side of different aspects and ideas, especially of opinions telling the contrary, or are at least not the same. In any other case the model will probably commit the crime it is fighting against. Because how would we be able to know?
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1896
The Daily Mail was published in Great Britain. It was the first newspaper for the masses. With the emerging of newspapers the manner how politics was perceived by the public changed completely. It became more difficult to keep secrets, while at the same time there was suddenly a new and nearly perfect tool for manipulation.
With the assassination of President McKinley, Theodore Roosevelt (1858-1919), not quite 43, became the youngest President in the Nation's history. Roosevelt's youth differed sharply from that of the log cabin Presidents. He was born in New York City in 1858 into a wealthy family. Roosevelt steered the United States more actively into world politics. He liked to quote a favorite proverb, "Speak softly and carry a big stick. . . . "
He won the Nobel Peace Prize for mediating the Russo-Japanese War.
for more information see the official website:
Gaius Julius Caesar Octavian Augustus (63 BC - 14 AD) was adopted by
Josef Goebbels (1897-1945) was Hitler's Minister for Propaganda and Public Enlightenment. He had unlimited influence on the press, the radio, movies and all kind of literary work in the whole Reich. In 1944 he received all power over the Total War. At the same time he was one of the most faithful followers of Hitler - and he followed him into death in 1945.
The German philosopher Walter Benjamin (1892-1940) and author believed in the duty to educate people (including children) politically. In the German radio he had a series where he tried to do this. These texts are most important for Radio work - even today. Still he is more famous for his critiques on literature and art. Benjamin immigrated to Paris in 1934 and killed himself in 1940 at the boarder between Spain and France as he was afraid to get caught by German troops.
Gaius Julius Caesar (100-44 BC) was a Roman Statesman who came to power through a military career and by buying of votes. His army won the civil war, run over Spain, Sicily and Egypt, where he made Cleopatra a Queen. For reaching even more power he increased the number of senators. But he also organized social measures to improve the people's food-situation. In February 44 BC he did not accept the kingship offered by Marc Anthony, which made him even more popular. One month later he was murdered during a senate sitting.
Galileo Galilee (1564-1642), the Italian Mathematician and Physicist is called the father of Enlightenment. He proofed the laws of the free fall, improved the technique for the telescope and so on. Galilee is still famous for his fights against the Catholic Church. He published his writings in Italian instead of writing in Latin. Like this, everybody could understand him, which made him popular. As he did not stop talking about the world as a ball (the Heliocentric World System) instead of a disk, the Inquisition put him on trial twice and forbid him to go on working on his experiments.
Edward S. Herman is Professor Emeritus in Finance, Wharton School, University of Pennsylvania. Author of several books like The Myth of the Liberal Media: An Edward Herman Reader or Manufacturing Consent: The Political Economy of the Mass Media (he wrote that book - and others - together with
The retouch is the simplest way to change a picture. Small corrections can be made through this way.
A well-known example is the correction of a picture from a Bill Clinton-visit in Germany. In the background of the photograph stood some people, holding a sign with critical comments. In some newspapers the picture was printed like this, in others a retouch had erased the sign.
Another example happened in Austria in 1999:
The right wing party FPÖ had a poster for the Parliamentarian elections which said: 1999 reasons to vote for Haider. Others answered by producing a retouch saying: 1938 reasons to not vote for Haider (pointing to the year 1939, when the vast majority of the Austrians voted for the "Anschluss" to Germany).
The blue box-system works with a special blue colored background. The person in front can act as if he/she was filmed anywhere, also in the middle of a war.