Propaganda

"For propaganda is a communicative process of persuasion, and persuasion remains an integral part of human discourse in peace as well as in war. (...) propaganda is a process unique to human communication regardless of time, space and geographic location." (Taylor, Munitions of the Mind, preface p. X)

The word propaganda is coming from the Catholic Church. In the 17th century the word was used in the fights against the Protestant Reformation (see Taylor, Munitions of the mind, p. 3).

Propaganda is using words - of course. But it furthermore uses a huge variety of tools for putting through its purpose. Some of them are: hymns, marches, parades, flags, colors, uniforms, all the typical insignias of the military are pieces of propaganda. And it is no coincidence that the standardization of the uniforms for the army were an invention of Louis XIV, for whom everything seemed to be theatre, a play, a game and all of that was taken into the huge propaganda-system that had to keep his prestige up high.

Propaganda makes us think and act in a way we probably would not have chosen to without its influence. Still, in most cases the degree of influence is impossible to know. Studies proving the efficiency of propaganda are doing nothing else but guessing in big parts. But it is efficient, that we know for sure. This is true for commercial advertisements as well as for political propaganda. Short messages are the most effective form of propaganda, look at posters for elections or at advertisements for any product.
The best or most effective propaganda is that which is wanted by the people. If propaganda meets the needs of the people then it has good chances to be extremely effective. And of course those needs can be "educated", as Jacques Ellul mentioned already in 1957, in his book Propaganda: The Formation of Men's Attitudes.

Political will suffers from the urgency of spreading propaganda. The will to change something - even if it was for the better - is hopelessly lost, if their is no prestige or aura around an idea. A certain amount of disinformation and propaganda is the perfect tool to get ideas through.

So, actually, what is the difference between disinformation and propaganda?
One difference is that the first one is directed at reason whereas propaganda also touches emotions, most of the time even prefers to influence emotions.

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Conclusion

As we have seen in the latest wars and in art, propaganda and disinformation are taking place on all sides. No contemporary political system is immune against those two. All of them utilize them if it seems to be useful and appropriate. Democracy, always pretending to be the most liberal and most human system is no exception in that - especially not a good one.
Democracy might give us more chances to escape censorship - but only as long as the national will is not disturbed. Then disinformation and propaganda come in ...
NATO-members gave us a very sad example for this during the Kosovo crisis.

It is our hunger for sensations and glory, for rumors and shows which makes disinformation so powerful. Many books and WebPages give informations about how to overcome disinformation and propaganda - but in vain. We somehow seem to like it - or at least we need it for getting through our interests.

There is a lot what we could try to do, but very little that will succeed as people prefer to believe that disinformation is an issue of the past.

At this moment the only appropriate measure to get rid of disinformation's influence seems to be the putting side by side of different aspects and ideas, especially of opinions telling the contrary, or are at least not the same. In any other case the model will probably commit the crime it is fighting against. Because how would we be able to know?

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Ku Klux Klan

The Ku Klux Klan has a long history of violence. It emerged out of the resentment and hatred many white Southerners. Black Americans are not considered human beings. While the menace of the KKK has peaked and waned over the years, it has never vanished.

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Themistocles

Themistocles, a Greek politician and general, conquered the Persians in the battle of Salamis, in 480 BC. The Persians, under their King Xerxes, who were on the edge of winning the battle, got defeated by a propaganda campaign that Themistocles launched, telling the Persians that he was on their side and willing to let them win the battle; his argument was that the Greek were so busy with their quarrels that they were not prepared to fight an aggressive battle and a lot of them would change sides if the power of the Persians was shown in a short and cruel fight. In the end Xerxes got the message that parts of the Greek army were fleeing the battlefield. This disinformation lead to a wrong assessment of Xerxes, which made it easy for the Greek to win the war.

For further details see:
http://www.optonline.com/comptons/ceo/31900_Q.html

http://ds.dial.pipex.com/kitson/ESSAYS/Them.htm

http://www.eptonline.com/comptons/ceo/31900_Q...
http://ds.dial.pipex.com/kitson/ESSAYS/Them.h...
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