The Big Five of Commercial Media

After a number of mergers and acquisitions five powerful media conglomerates lead the world's content production and distribution. They operate on an international basis with subsidiaries all around the globe and engage in every imaginable kind of media industry.

Table: The World's Leading Media Companies

Media Company

1998 Revenues

(in US$)

Property/Corporate Information

AOL Time Warner (US)

26,838.000.000*

http://www.timewarner.com/corp/about/timewarnerinc/corporate/index.html

Disney (US)

22,976.000.000

http://www.disney.com

Bertelsmann (GER)

16,389.000.000

http://www.bertelsmann.com/facts/report/report.cfm

News Corporation (AUS)

12,841.000.000

http://www.newscorp.com/public/cor/cor_m.htm

Viacom (US)

12,100.000.000

http://www.viacom.com/global.tin



(* Revenues of Time Warner only (merger with AOL took place in January 2000)

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The Role of the Media


"Although this is a free society, the U.S. mainstream media often serve as virtual propaganda agents of the state, peddling viewpoints the state wishes to inculcate and marginalizing any alternative perspectives. This is especially true in times of war, when the wave of patriotic frenzy encouraged by the war-makers quickly engulfs the media. Under these conditions the media's capacity for dispassionate reporting and critical analysis is suspended, and they quickly become cheer-leaders and apologists for war." (words as propaganda, by Edward Herman ; source: http://www.foreignpolicy-infocus.org/progresp/vol3/prog3n22.html

The mass-media would have a possibility to get out of this circle of being disinformed and making others disinformed. To admit that oneself is not always informed correctly, and also mention that the pictures shown are not in any case suitable to the text, as some of them are older, or even from another battle.
For the media it would be easy to talk about the own disinformation in public. Doing this would provoke the government or in the case of the NATO an international organization, to unveil secrets. The strategy of the governments to hold back information would then look double as unsuitable.

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The Catholic Church

In the beginnings of Christianity most people were illiterate. Therefore the Bible had to be transformed into pictures and symbols; and not only the stories but also the moral duties of everybody. Images and legends of the Saints turned out as useful models for human behavior - easy to tell and easy to understand.
Later, when the crusades began, the Christian Church used propaganda against Muslims, creating pictures of evil, pagan and bloodcurdling people. While the knights and others were fighting abroad, people in Europe were told to pray for them. Daily life was connected to the crusades, also through money-collections - more for the cause of propaganda than for the need of money.
During the period of the Counter-Reformation Catholic propaganda no longer was against foreigners but turned against people at home - the Protestants; and against their publications/books, which got prohibited by starting the so-called index. By then both sides were using disinformation for black propaganda about the other side.

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New Forms of Propaganda (in the 19th Century)

As soon as governments found out that newspapers were a fantastic and very often unsuspicious medium for supporting propaganda they tried to pull them to their side.
Two ways existed:
a) to have one's own newspaper, which implies that mostly friends of the government read it. Nothing is regarded as something neutral.
b) to keep a good relationship to the most powerful/most frequently read newspapers and then try to make one's opinion theirs.
Today mostly elected is b), trying to set up alliances. CNN and the USA during the Gulf War demonstrated an example of that.

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The big "change" ...

With the invention of the printing press and - as a consequence - the distribution of information in masses (by then already mostly in the shape of propaganda), propaganda could change its methods. It could not only be produced but also reproduced and therefore spread widely.
The Protestant Reformation profited by this. The idea of translating the Bible into local languages was successful, because it got possible for many people to get a Bible, as books no longer were affordable only for the nobles and the Church.

Royalty and the Courts realized that prestige asked for propaganda and that it was impossible to reign over the people if their mood turned against the king. This gave the impetus for acting. Pamphlets were used for spreading royal messages; like the so-called "mazarinades" (Taylor, Munitions of the Mind, p. 122), written in a very simple language and spread periodically and in big numbers.
When - in 1896 - newspapers started being distributed in huge amounts, the access to propaganda and disinformation was opened extremely. Newspapers informed the mass - and disinformed them if it was considered as necessary (e.g. in war-times).
From that time on propaganda and manipulation were carried out for the most different political ideas and nearly without frontiers. Censorship - a part of disinformation - seems to have been the only barrier then. Sometimes even the source of a message kept hidden, which was part of the disinformation process. It is easier to spread ideas against somebody if the own name is kept hidden; and speaking out some kind of laudation that the own party is better without mentioning that it was oneself who spread it and therefore claim that it was someone else who praised the very idea.

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The ancient Greek

Disinformation was seen as an appropriate tool of politics and rhetoric in ancient Greece. Most of all persuasion was used, which then was considered a type of art.
Religion was (and in many ways still is) the best disinformer or manipulator; prophecies were constructed to manipulate the population. The important thing was to use emotions and more than anything else fear as a tool for manipulation. If the oracle of Delphi said a war was to fight and would be won, then the Greek population - because of religious motives - was prepared to fight that war.
Propaganda was not only used in wars but also in daily life to bring people together and create a nation.
But poets, playwrights and other artists were manipulating as well. Their pieces of literature and plays were full of political messages with different ideologies behind. In the way how theatre at that time was part of life, it can be understood easily that those messages had not only entertainment's character but also a lot of political and social influence.
A different and very famous part of disinformation in ancient Greek history was the story of Themistocles, who won the battle of Salamis against the Persians.

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The Right to get Disinformed

Disinformation might also be welcome:
While the ones criticize disinformation and try to fight against it, others do nothing against it. And others again seem to enjoy getting disinformed. How this works? It is the result of a society that does no longer want to live under the pressure of doing and hearing everything at the same time. Acceleration of life seems too fast. The only way to get out is to refuse certain things/messages/truths. Receiving disinformation can be more comfortable than getting so-called correct information. This is especially true for the readers of the yellow press. The yellow press lives on that perspective, the commodity of getting light news, mostly wrong news and lies - but those being wrapped up in nice pictures and stories about those who seem to reign the world.
The aim is the escape out of reality.
A surplus of information, information terror, can produce disinformation. The profusion can get exploited for disinformation. This works in that way that in the mass of information the individual has no possibility to get an overview of the different ways of thinking and to reach a stage of objective knowledge.

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The Theory of the Celestro-Centric World


In 1870 the U.S.-American C.R.Teed, inspired by the lecture of the bible and elder believers (like Edmund Halley in 1692), developed a new model of the world. In Germany the idea was published by Karl Neupert. In the 1930s the theory got famous, when it was published as the new world-vision. Though the theories differed slightly, all authors imagined the world as a ball, where human beings live inside. In the middle are the moon and the sun - and also God, sitting in the center.

for further details see:
http://www.angelfire.com/il/geocosmos/

http://home.t-online.de/home/Werner_Lang

Those who believe in it, call it the truth, those who simply like the idea, may call it a parallel science. Others call it disinformation, asking for the reasons to spread it. The turning to the inside, where there is no way out, produces a different reality. It shows that realities are always produced.
Political conservatives and racists like Hitler were fascinated by the idea and tried to present it as a new truth, a new reality, which was possible to make ideological use of.

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The British Propaganda Campaign in World War I

The British set up a unique system for propaganda, involving GB, the USA and all the colonies. Most different agencies and civilians worked together, the civilians not always knowing about the machinery behind.
During the first years of the war the main goal was to achieve a U.S.-entry to the war on Britain's side of the battle. All propaganda was working on this, which meant to destroy Germany's reputation and create dark stereotypes about them, which was an easy task as the Germans were not only fatally unlucky but also very weak in propaganda. At the same time the U.S.-citizens' opinion about the war had to be influenced. The most promising way to do so was by starting with the men in power.

One of the most beloved tools at that time was the use of atrocity stories; and most popular among the masses were cartoons, furthermore posters, an element perfectioned by the USSR in World War I and II, and movies.

The particular thing was that British propaganda finally had an effect on the German population. Soldiers at the front and people at home received the disinformation messages, mostly pamphlets that had been dropped by aeroplanes or balloons.
Together with the development of the fightings turning against the Germans this kind of propaganda was able to discourage the people and make the German government lose its power of propaganda.
"Allied propaganda had caused a collapse of morale at home." (Taylor, Munitions of the Mind, p. 188)

After all this success it is hardly understandable that the British committed a huge error right after the war, an error that had bad consequences for the next war: being regarded as a tool of war and therefore regarded as inappropriate for times of peace, the propaganda institutions were closed. At about the same time similar ones were built up in Germany - first of all on paper, in Hitler's book Mein Kampf, whose author was an admirer of the British propaganda machine in World War I and decided to perfect it in his own country.

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The Gulf War

By the end of our century a new method of disinformation is gaining importance: disinformation by an overflow of information.

In the Gulf War, similar to the Vietnam War, journalists had little chance to report neutrally and correctly from the battlefields. Many times they staid in places far from the actual fightings - due to censorship.
In many ways the so-called video-war reminded of a series of commercials. No wonder, the Gulf War was the first war to have a commercial advertisement agency to do the war-propaganda for the USA. They worked hard in preventing the government from a destiny like the one of the Vietnam War, when the war most of all was lost in the American homes because of anti-war propaganda.
In an interview, General Schwarzkopf admitted - still during the war - that a lot of information had been well-prepared disinformation.
And this is true for both sides:

the baby milk plant:
Western bombs had destroyed a chemical weapon factory - that's what they claimed. Saddam Hussein allowed reporters from CNN to visit the factory, hoping they would spread his propaganda. What they supposedly did, was spreading his disinformation, as long as they did not wonder that in the middle of nowhere the sign for the factory was written in English.
(Taylor, Munitions of the Mind, p. 292)

the life guard:
In December 1990, the French newspaper Nouvel Observateur published the story of Karim Abdallah al-Jabouri, Saddam Hussein's Life Guard who had fled from Iraq right after Iraq's invasion in Kuwait. Soon afterwards he was in a French TV-show, where he told atrocity stories about Saddam Hussein. The problem that emerged afterwards was that many people recognized him as a former student and employee of that TV-channel.

the baby-incubator-story of Najirah
On the 10th of October 1991 a young refugee, called Najirah, from Kuwait spoke in front of the U.S.-congress. With a lot of tears she told that she had been working in a Kuwaiti hospital, when Iraqi soldiers came in, tore the babies out of the incubators and let them die on the floor. The pictures of this declaration went around the world and were one of the reasons why the U.S.-population wanted an intervention. In 1992 the journalist R. MacArthur was able to proof that the presented witness had been the daughter of the Kuwait-ambassador in the USA and that she had not been in that hospital or in Kuwait at the mentioned time.
By then the war was over and the manipulation of the population had taken place long ago.

For reading about the U.S.-propaganda tools during that war, like surrender passes, balloons, fake banknotes, threats and many more visit:
http://www.btinternet.com/~rrnotes/psywarsoc/fleaf/gulfapp.htm (84)

http://www.fair.org/extra/best-of-extra/gulf-war-not-true.html (85)

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Neighboring rights

Copyright laws generally provide for three kinds of neighboring rights: 1) the rights of performing artists in their performances, 2) the rights of producers of phonograms in their phonograms, and 3) the rights of broadcasting organizations in their radio and television programs. Neighboring rights attempt to protect those who assist intellectual creators to communicate their message and to disseminate their works to the public at large.

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Avatar

Traditionally, an avatar is a mythical figure half man half god. In Hindu mythology, avatars are the form that deities assume when they descend on earth. Greek and Roman mythologies also contain avatars in animal form or half animal, half man. In virtual space, the word avatar refers to a "virtual identity" that a user can construct for him / herself, e.g. in a chat-room. Avatars have also been a preferred object of media art.

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MIT

The MIT (Massachusetts Institute of Technology) is a privately controlled coeducational institution of higher learning famous for its scientific and technological training and research. It was chartered by the state of Massachusetts in 1861 and became a land-grant college in 1863. During the 1930s and 1940s the institute evolved from a well-regarded technical school into an internationally known center for scientific and technical research. In the days of the Great Depression, its faculty established prominent research centers in a number of fields, most notably analog computing (led by Vannevar Bush) and aeronautics (led by Charles Stark Draper). During World War II, MIT administered the Radiation Laboratory, which became the nation's leading center for radar research and development, as well as other military laboratories. After the war, MIT continued to maintain strong ties with military and corporate patrons, who supported basic and applied research in the physical sciences, computing, aerospace, and engineering. MIT has numerous research centers and laboratories. Among its facilities are a nuclear reactor, a computation center, geophysical and astrophysical observatories, a linear accelerator, a space research center, supersonic wind tunnels, an artificial intelligence laboratory, a center for cognitive science, and an international studies center. MIT's library system is extensive and includes a number of specialized libraries; there are also several museums.

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COMECON

The Council for Mutual Economic Aid (COMECON) was set up in 1949 consisting of six East European countries: Bulgaria, Czechoslovakia, Hungary, Poland, Romania, and the USSR, followed later by the German Democratic Republic (1950), Mongolia (1962), Cuba (1972), and Vietnam (1978). Its aim was, to develop the member countries' economies on a complementary basis for the purpose of achieving self-sufficiency. In 1991, Comecon was replaced by the Organization for International Economic Cooperation.

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IBM

IBM (International Business Machines Corporation) manufactures and develops cumputer hardware equipment, application and sysem software, and related equipment.

IBM produced the first PC (Personal Computer), and its decision to make Microsoft DOS the standard operating system initiated Microsoft's rise to global dominance in PC software.

Business indicators:

1999 Sales: $ 86,548 (+ 7,2 % from 1998)

Market capitalization: $ 181 bn

Employees: approx. 291,000

Corporate website: www.ibm.com

http://www.ibm.com/
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Richard Barbrook and Andy Cameron, The Californian Ideology

According to Barbrook and Cameron there is an emerging global orthodoxy concerning the relation between society, technology and politics. In this paper they are calling this orthodoxy the Californian Ideology in honor of the state where it originated. By naturalizing and giving a technological proof to a political philosophy, and therefore foreclosing on alternative futures, the Californian ideologues are able to assert that social and political debates about the future have now become meaningless and - horror of horrors - unfashionable. - This paper argues for an interactive future.

http://www.wmin.ac.uk/media/HRC/ci/calif.html

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1996 WIPO Copyright Treaty (WCT)

The 1996 WIPO Copyright Treaty, which focused on taking steps to protect copyright "in the digital age" among other provisions 1) makes clear that computer programs are protected as literary works, 2) the contracting parties must protect databases that constitute intellectual creations, 3) affords authors with the new right of making their works "available to the public", 4) gives authors the exclusive right to authorize "any communication to the public of their works, by wire or wireless means ... in such a way that members of the public may access these works from a place and at a time individually chosen by them." and 5) requires the contracting states to protect anti-copying technology and copyright management information that is embedded in any work covered by the treaty. The WCT is available on: http://www.wipo.int/documents/en/diplconf/distrib/94dc.htm



http://www.wipo.int/documents/en/diplconf/dis...
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AT&T

AT&T Corporation provides voice, data and video communications services to large and small businesses, consumers and government entities. AT&T and its subsidiaries furnish domestic and international long distance, regional, local and wireless communications services, cable television and Internet communications services. AT&T also provides billing, directory and calling card services to support its communications business. AT&T's primary lines of business are business services, consumer services, broadband services and wireless services. In addition, AT&T's other lines of business include network management and professional services through AT&T Solutions and international operations and ventures. In June 2000, AT&T completed the acquisition of MediaOne Group. With the addition of MediaOne's 5 million cable subscribers, AT&T becomes the country's largest cable operator, with about 16 million customers on the systems it owns and operates, which pass nearly 28 million American homes. (source: Yahoo)

Slogan: "It's all within your reach"

Business indicators:

Sales 1999: $ 62.391 bn (+ 17,2 % from 1998)

Market capitalization: $ 104 bn

Employees: 107,800

Corporate website: http://www.att.com http://www.att.com/
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Virtual Marylin Monroe

This is the story of the virtual Marylyn Monroe created by MRALab in Switzerland. The biography features her personal and professional stories. This being the biography of a virtual being, it does not end with the present and includes, instead, a chapter on her destiny.

http://www.miralab.unige.ch/MARILYN/VIRTUAL/virtual.html

http://www.miralab.unige.ch/MARILYN/VIRTUAL/v...
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Gateway

A gateway is a computer supplying point-to-multipoint connections between computer networks.

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Proprietary Network

Proprietary networks are computer networks with standards different to the ones proposed by the International Standardization Organization (ISO), the Open Systems Interconnection (OSI). Designed to conform to standards implemented by the manufacturer, compatibility to other network standards is not assured.

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blowfish encryption algorithm

Blowfish is a symmetric key block cipher that can vary its length.
The idea behind is a simple design to make the system faster than others.

http://www.counterpane.com/blowfish.html
http://www.counterpane.com/bfsverlag.html

http://www.counterpane.com/blowfish.html
http://www.counterpane.com/blowfish.html
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Moral rights

Authors of copyrighted works (besides economic rights) enjoy moral rights on the basis of which they have the right to claim their authorship and require that their names be indicated on the copies of the work and in connection with other uses thereof. Moral rights are generally inalienable and remain with the creator even after he has transferred his economic rights, although the author may waive their exercise.

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IDEA

IDEA is another symmetric-key system. It is a block cipher, operating on 64-bit plaintext blocks, having a key-length of 128 bits.

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MIRALab

MIRALab is a research laboratory attached to the University of Geneva. Its motto is "where research meets creativity". MIRAlab's objective is to model human functionalities, such as movement or facial expression, in a realistic way.

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Europe Online

Established in 1998 and privately held, Europe Online created and operates the world's largest broadband "Internet via the Sky" network. The Europe Online "Internet via the Sky" service is available to subscribers in English, French, German, Dutch and Danish with more languages to come.

http://www.europeonline.com

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water-clocks

The water-clocks are an early long-distance-communication-system. Every communicating party had exactly the same jar, with a same-size-hole that was closed and the same amount of water in it. In the jar was a stick with different messages written on. When one party wanted to tell something to the other it made a fire-sign. When the other answered, both of them opened the hole at the same time. And with the help of another fire-sign closed it again at the same time, too. In the end the water covered the stick until the point of the wanted message.

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DMCA

The DMCA (Digital Millennium Copyright Act) was signed into law by U.S. President Clinton in 1998 and implements the two 1996 WIPO treaties (WIPO Performances and Phonograms Treaty and WIPO Copyright Treaty). Besides other issues the DMCA addresses the influence of new technologies on traditional copyright. Of special interest in the context of the digitalization of intellectual property are the titles no. 2, which refers to the limitation on the liability of online service providers for copyright infringement (when certain conditions are met), no. 3, that creates an exemption for making a copy of a computer program in case of maintenance and repair, and no. 4 which is concerned with the status of libraries and webcasting. The DCMA has been widely criticized for giving copyright-holders even more power and damage the rights and freedom of consumers, technological innovation, and the free market for information.

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Censorship of Online Content in China

During the Tian-an men massacre reports and photos transmitted by fax machines gave notice of what was happening only with a short delay. The Chinese government has learned his lesson well and "regulated" Internet access from the beginning. All Internet traffic to and out of China passes through a few gateways, a few entry-points, thus making censorship a relatively easy task. Screened out are web sites of organizations and media which express dissident viewpoints: Taiwan's Democratic Progress Party and Independence Party, The New York Times, CNN, and sites dealing with Tibetan independence and human rights issues.

Users are expected not to "harm" China's national interests and therefore have to apply for permission of Internet access; Web pages have to be approved before being published on the Net. For the development of measures to monitor and control Chinese content providers, China's state police has joined forces with the MIT.

For further information on Internet censorship, see Human Rights Watch, World Report 1999.

http://www.dpp.org/
http://www.nytimes.com/
http://www.hrw.org/worldreport99/special/inte...
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First Amendment Handbook

The First Amendment to the US Constitution, though short, lists a number of rights. Only a handful of words refer to freedoms of speech and the press, but those words are of incalculable significance. To understand the current subtleties and controversies surrounding this right, check out this First Amendment site. This detailed handbook of legal information, mostly intended for journalists, should be of interest to anyone who reads or writes. For example, the chapter Invasion of Privacy shows the limits of First Amendment rights, and the balance between the rights of the individual and the rights of the public - or, more crudely, the balance of Tabloid vs. Celebrity. Each section is carefully emended with relevant legal decisions.

http://www.rcfp.org/handbook/viewpage.cgi

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