The Role of the Media


"Although this is a free society, the U.S. mainstream media often serve as virtual propaganda agents of the state, peddling viewpoints the state wishes to inculcate and marginalizing any alternative perspectives. This is especially true in times of war, when the wave of patriotic frenzy encouraged by the war-makers quickly engulfs the media. Under these conditions the media's capacity for dispassionate reporting and critical analysis is suspended, and they quickly become cheer-leaders and apologists for war." (words as propaganda, by Edward Herman ; source: http://www.foreignpolicy-infocus.org/progresp/vol3/prog3n22.html

The mass-media would have a possibility to get out of this circle of being disinformed and making others disinformed. To admit that oneself is not always informed correctly, and also mention that the pictures shown are not in any case suitable to the text, as some of them are older, or even from another battle.
For the media it would be easy to talk about the own disinformation in public. Doing this would provoke the government or in the case of the NATO an international organization, to unveil secrets. The strategy of the governments to hold back information would then look double as unsuitable.

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U.S.-Propaganda in World War I

Whereas the British propaganda institution, called the Wellington House (situated in the USA) was working secretly, the U.S.- version, the CPI (Taylor, Munitions of the Mind, p. 183) was not hiding at all. Its most important issue was to explain its own people why the USA was fighting that war in Europe. The idea spread was that it was a just war, a war that had to be fought to rescue all people, even the Germans, from their political system. For this issue the Germans were divided into two groups, the emperor and the soldiers on the one side, being portrayed as beasts, and the German people, presented as the victims of the first ones.

Propaganda tends to be as effective as bombs in wartime. With words alone there is no way of winning a war but loosing by words or loosing because of a lack of propaganda-words is easy. See the German example in World War I.
Defamation is an important tool of disinformation, which is especially chosen for destroying the good reputation of a competitor or enemy. In this respect information can turn into a more destructive tool than ordinary weapons.

War needs propaganda for moral reasons (justification), too, for the soldiers in the battlefields (they need to feel that their nation is appreciating their sacrifice) and for nationalism.

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Another voluntary Disinformation

A very different form of voluntary disinformation are the calls for donations. Donations offer the possibility to do something good, to help the poor. Afterwards one does no longer have to feel guilty for being luckier than those "others". The same pictures of starving and desperate children for decades, of starving babies with big sad eyes. The pictures show a terrible life. But the idea that contributing money would change the destiny of those children and other people is a lie. States use their population for paying money to make the states' policy less unjust. In fact the money of the Western donators perpetuates the dependence and because of this prolongs the misery into a vicious circle of disinformation on both sides, but it is clever to have one's people believing that they can change the world.

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A Republican Example

In 1994 the U.S.-Republicans demonstrated how parties tend to manipulate people instead of standing for certain political thoughts: The Republican party contracted a consultant to find out the most-wanted topics of the U.S.-population, and afterwards the same consultant wrote a paper, called the Contract with America. Out of this, Republican Politicians all received a positive list of words they were told to use in speeches about themselves and a list of negative words for political competitors.
This kind of thought control plays with the issue that words with negative/positive connotations go deeper than neutral words. They get integrated into the listening person's way of thinking. Even if someone understands the strategy, it will still be difficult to forget the black-and-white-images, as soon as they have been listened to.

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Boris Yeltsin

Boris Yeltsin was Russian President until the end of 1999. After many years of work for the Communist Party, he joined the Politburo in 1986. His sharp critique on Mikhail Gorbachev forced that one to resign. Yeltsin won the 1990 election into Russian presidency and quit the Communist Party. Quarrels with the Parliament could not destroy his popularity until the secession war with Chechnya. When the Russian economy collapsed in 1998, he dismissed his entire government. In the end the sick old man of Russian politics had lost all his popularity as a president and resigned for the benefit of his political son Vladimir Putin.

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Montage

Certain elements of two or more photographs can be put together, mixed, and the outcome is a new picture. Like this, people can appear in the same picture, even "sit at the same table" though they have never met in reality.

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Philip M. Taylor

Munitions of the Mind. A history of propaganda from the ancient world to the present era. Manchester 1995 (2nd ed.)
This book gives a quite detailed insight on the tools and tasks of propaganda in European and /or Western history. Starting with ancient times the author goes up till the Gulf War and the meaning of propaganda today. In all those different eras propaganda was transporting similar messages, even when technical possibilities had not been fairly as widespread as today. Taylor's book is leading the reader through those different periods, trying to show the typical elements of each one.

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Josef Goebbels

Josef Goebbels (1897-1945) was Hitler's Minister for Propaganda and Public Enlightenment. He had unlimited influence on the press, the radio, movies and all kind of literary work in the whole Reich. In 1944 he received all power over the Total War. At the same time he was one of the most faithful followers of Hitler - and he followed him into death in 1945.

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