In 1994 the U.S.-Republicans demonstrated how parties tend to manipulate people instead of standing for certain political thoughts: The Republican party contracted a consultant to find out the most-wanted topics of the U.S.-population, and afterwards the same consultant wrote a paper, called the Contract with America. Out of this, Republican Politicians all received a positive list of words they were told to use in speeches about themselves and a list of negative words for political competitors.
This kind of thought control plays with the issue that words with negative/positive connotations go deeper than neutral words. They get integrated into the listening person's way of thinking. Even if someone understands the strategy, it will still be difficult to forget the black-and-white-images, as soon as they have been listened to.
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Joseph Stalin (1879-1953):
After Lenin's death he took over and became a dictator without any limits of power. Everyone who dared to talk or act against him or was in suspicion of doing so, got killed. Millions were murdered. His empire was one made out of propaganda and fear. As long as he was in power his picture had to be in every flat and bureau. Soon after his death the cult was stopped and in 1956 the De-Stalination was started, though he was partly rehabilitated in 1970.