In 1994 the U.S.-Republicans demonstrated how parties tend to manipulate people instead of standing for certain political thoughts: The Republican party contracted a consultant to find out the most-wanted topics of the U.S.-population, and afterwards the same consultant wrote a paper, called the Contract with America. Out of this, Republican Politicians all received a positive list of words they were told to use in speeches about themselves and a list of negative words for political competitors.
This kind of thought control plays with the issue that words with negative/positive connotations go deeper than neutral words. They get integrated into the listening person's way of thinking. Even if someone understands the strategy, it will still be difficult to forget the black-and-white-images, as soon as they have been listened to.
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