Content as Transport Medium for Values and Ideologies

With the dissemination of their content commercial media are among other things also able to transport values and ideologies. Usually their programming reflects society's dominant social, political, ethical, cultural and economical values. A critical view of the prevalent ideologies often is sacrificed so as not to offend the existing political elites and corporate powers, but rather satisfy shareholders and advertisers.

With most of the worlds content produced by a few commercial media conglomerates, with the overwhelming majority of companies (in terms of revenue generation) concentrated in Europe, the U.S., Japan and Australia there is also a strong flow of content from the 'North-West' to the 'South-East'. Popular culture developed in the world's dominant commercial centers and Western values and ideologies are so disseminated into the most distant corners of the earth with far less coming back.

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The 2nd Chechnya-War

In the summer of 1999 between 1.200 and 2.000 Muslim rebels from Chechnya fell into Dagestan. Rumors say that Russian soldiers closed their eyes pretending not to see anything. During the fightings that started soon, many persons got killed. The hole issue was blamed on Chechnya.
At that time there were rumors that there would be heavy bombing in Moscow in September. And there was. Those two things together brought back the hatred against the Chechnya rebels. The 2nd War between Russia and the Muslim country began. While the first war was lost at home, because the Russians, especially mothers, did not understand why their sons should fight against Chechnya, this time the atmosphere was completely different. In the cities 85% and all over Russia 65% of the Russian population agreed with the war. This time the war was a national issue, a legitimate defense.
The media emphasized this.
Alexander Zilin, a journalist, found out that the truth was far from the one presented in the media: First of all there was no evidence that the Moscow-bombings were organized by Chechnyans. On the contrary it is more than probable that the crimes were organized by a governmental institution for national security. The disinformation was part of the strategy to make the population support another war with Chechnya. The media were part of the story, maybe without knowing. They kept on the government's and army's side, showing only special and patriotic parts of the war. For example the number of dead Russian soldiers was held back.

The U.S.-behavior on this:
The USA would like to intervene but they are afraid of ruining the weak relation to Russia. For years the main topic of U.S.-politics has been the struggle against terrorism. Now Russia pretends to be fighting terrorism. How could it be criticized for that?

The reason for this war is rather cynical: it worked as a public relations-campaign for Vladimir Putin, candidate for the president's elections in. When Putin came into power as minister-president of Russia in August 1999, opinion polls gave him 2% for the elections in summer 2000. By the end of November he got already 46%! And finally he won. The public relations war worked well.
At the same time a propaganda-campaign against his rival Y. Primakov (98), formerly the most popular candidate, was spreading lies and bad rumors. Opinion-polls showed very fast that he had lost the elections because of this black propaganda, even before the elections took place.

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Punch card, 1801

Invented by Joseph Marie Jacquard, an engineer and architect in Lyon, France, the punch cards laid the ground for automatic information processing. For the first time information was stored in binary format on perforated cardboard cards. In 1890 Hermann Hollerith used Joseph-Marie Jacquard's punch card technology for processing statistical data retrieved from the US census in 1890, thus speeding up data analysis from eight to three years. His application of Jacquard's invention was also used for programming computers and data processing until electronic data processing was introduced in the 1960's. - As with writing and calculating, administrative purposes account for the beginning of modern automatic data processing.

Paper tapes are a medium similar to Jacquard's punch cards. In 1857 Sir Charles Wheatstone applied them as a medium for the preparation, storage, and transmission of data for the first time. By their means, telegraph messages could be prepared off-line, sent ten times quicker (up to 400 words per minute), and stored. Later similar paper tapes were used for programming computers.

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Codices, 1th century B.C.

The transformation of writings from scrolls to codices, in basic the hardcover book as we know it today, is an essential event in European history. Quoting accurately by page number, browsing through pages and skipping chapters, all impossible while reading scrolls, become possible.

In the computer age we are witnesses to a kind of revival of the scrolls as we scroll upwards and downwards a document we just see a portion of. Maybe the introduction of hypertext is the beginning of a similar change as the replacement of scrolls by codices.

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