In the beginnings of Christianity most people were illiterate. Therefore the Bible had to be transformed into pictures and symbols; and not only the stories but also the moral duties of everybody. Images and legends of the Saints turned out as useful models for human behavior - easy to tell and easy to understand.
Later, when the crusades began, the Christian Church used propaganda against Muslims, creating pictures of evil, pagan and bloodcurdling people. While the knights and others were fighting abroad, people in Europe were told to pray for them. Daily life was connected to the crusades, also through money-collections - more for the cause of propaganda than for the need of money.
During the period of the Counter-Reformation Catholic propaganda no longer was against foreigners but turned against people at home - the Protestants; and against their publications/books, which got prohibited by starting the so-called index. By then both sides were using disinformation for
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Soon after the Bolshevik Revolution wall newspapers were hung up around Moscow to distribute ideological thoughts and to (dis-)inform the people. As many people were illiterate in the beginning of this century, posters were the most effective tool for propaganda in the USSR. The ways of production and their design were so special that they reach high prices today, as pieces of art.
However, German posters were produced without any aesthetic idea behind, but to manipulate by using open disinformation and propaganda. Several motives existed, each fitting to a certain political topic.
- Very often they turned out extremely racist.
- The motive could be PR for
- The fight for each other, to work together in war times was another motive. In this case the presentation of different generations working together on the same project was important.
- Other posters were produced to make everybody save materials of daily life. The "Kohlenklau", the figure of an ugly thief of coal, was so popular that finally comics about him were sold. Everybody new the toon figure; a perfect and successful propaganda.
- A mixture between warning and propaganda were the posters talking about the enemy being everywhere and listening. In the beginning the enemy was portrayed as a shadow wearing a hat; a hostile person, hard to recognize. Later the figure seemed to fade away, was no longer really visible but still there, by then more mystic and frightening national security.
What is true for German propaganda posters can also be said about other political powers. And also today propaganda posters are used in pre-election periods. Style has changed, but the idea of presenting something simple that can't get forgotten easily, is still the same.
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HoriPro is a Japanese media company.
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Roberto D'Aubuisson is another Salvadorian graduate of the