With World War I an entire system of ideas how wars work collapsed. Suddenly it was no longer mostly soldiers who had to fight. War became an engagement of every day's life. Everybody got involved.
Propaganda therefore changed as well. The campaigns were no longer temporarily and recent but had to be planned for years. Who failed in organizing it or used the wrong keywords failed. Masters of modern propaganda became the British, whereas the Germans failed completely in the beginning.
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Soon after the Bolshevik Revolution wall newspapers were hung up around Moscow to distribute ideological thoughts and to (dis-)inform the people. As many people were illiterate in the beginning of this century, posters were the most effective tool for propaganda in the USSR. The ways of production and their design were so special that they reach high prices today, as pieces of art.
However, German posters were produced without any aesthetic idea behind, but to manipulate by using open disinformation and propaganda. Several motives existed, each fitting to a certain political topic.
- Very often they turned out extremely racist.
- The motive could be PR for
- The fight for each other, to work together in war times was another motive. In this case the presentation of different generations working together on the same project was important.
- Other posters were produced to make everybody save materials of daily life. The "Kohlenklau", the figure of an ugly thief of coal, was so popular that finally comics about him were sold. Everybody new the toon figure; a perfect and successful propaganda.
- A mixture between warning and propaganda were the posters talking about the enemy being everywhere and listening. In the beginning the enemy was portrayed as a shadow wearing a hat; a hostile person, hard to recognize. Later the figure seemed to fade away, was no longer really visible but still there, by then more mystic and frightening national security.
What is true for German propaganda posters can also be said about other political powers. And also today propaganda posters are used in pre-election periods. Style has changed, but the idea of presenting something simple that can't get forgotten easily, is still the same.
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Louis XIV. (1643-1715) became King of France when he was still a young boy. He centralized all the state's power to the crown and created a state of absolutism. In this respect Louis' most famous sentence was: L'état c'est moi. (= The state am I). During his reign the most talented and respectable men in art as well as in philosophy and policy worked for the monarchy. His favor for luxury and the steady wars with other European empires ruined the state morally and financially, but for the history he is still called Roi Soleil (King of the Sun).
Leni Riefenstahl (* 1902) began her career as a dancer and actress. Parallel she learnt how to work with a camera, turning out to be one of the most talented directors and cutters of her time - and one of the only female ones.