The British set up a unique system for propaganda, involving GB, the USA and all the colonies. Most different agencies and civilians worked together, the civilians not always knowing about the machinery behind.
During the first years of the war the main goal was to achieve a U.S.-entry to the war on Britain's side of the battle. All propaganda was working on this, which meant to destroy Germany's reputation and create dark stereotypes about them, which was an easy task as the Germans were not only fatally unlucky but also very weak in propaganda. At the same time the U.S.-citizens' opinion about the war had to be influenced. The most promising way to do so was by starting with the men in power.
One of the most beloved tools at that time was the use of atrocity stories; and most popular among the masses were cartoons, furthermore posters, an element perfectioned by the USSR in World War I and II, and movies.
The particular thing was that British propaganda finally had an effect on the German population. Soldiers at the front and people at home received the disinformation messages, mostly pamphlets that had been dropped by aeroplanes or balloons.
Together with the development of the fightings turning against the Germans this kind of propaganda was able to discourage the people and make the German government lose its power of propaganda.
"Allied propaganda had caused a collapse of morale at home." (
After all this success it is hardly understandable that the British committed a huge error right after the war, an error that had bad consequences for the next war: being regarded as a tool of war and therefore regarded as inappropriate for times of peace, the propaganda institutions were closed. At about the same time similar ones were built up in Germany - first of all on paper, in
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Soon after the Bolshevik Revolution wall newspapers were hung up around Moscow to distribute ideological thoughts and to (dis-)inform the people. As many people were illiterate in the beginning of this century, posters were the most effective tool for propaganda in the USSR. The ways of production and their design were so special that they reach high prices today, as pieces of art.
However, German posters were produced without any aesthetic idea behind, but to manipulate by using open disinformation and propaganda. Several motives existed, each fitting to a certain political topic.
- Very often they turned out extremely racist.
- The motive could be PR for
- The fight for each other, to work together in war times was another motive. In this case the presentation of different generations working together on the same project was important.
- Other posters were produced to make everybody save materials of daily life. The "Kohlenklau", the figure of an ugly thief of coal, was so popular that finally comics about him were sold. Everybody new the toon figure; a perfect and successful propaganda.
- A mixture between warning and propaganda were the posters talking about the enemy being everywhere and listening. In the beginning the enemy was portrayed as a shadow wearing a hat; a hostile person, hard to recognize. Later the figure seemed to fade away, was no longer really visible but still there, by then more mystic and frightening national security.
What is true for German propaganda posters can also be said about other political powers. And also today propaganda posters are used in pre-election periods. Style has changed, but the idea of presenting something simple that can't get forgotten easily, is still the same.
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Black propaganda does not tell its source. The recipient cannot find out the correct source. Rather would it be possible to get a wrong idea about the sender. It is very helpful for separating two allies.
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