Television

No mass-media is more efficient in disinformation and propaganda than TV. And no one seems to be better in influencing that which is considered the truth. e.g. around 67% of the Austrian population in 1999 believe that TV is the most reliable information-media.
Opinion polls show that it is said to be the most realistic media, the only one worth trusting. History tells us the contrary. The combination of words and moving pictures, together with the documentary style of the news, looks sincere, while it produces images in our heads which start working on their own. The Vietnam war was only the first war performed on television ...

But: also watching the news is part of the entertainment show of the media. And therefore they are presented in an entertaining form. Manipulation of the contents of the news is part of the show.
One factor is the issue that news must be reported in a very short period. Several seconds for each catastrophe. Scarcity implies disinformation.
Ted Koppel's movie Revolution in a box demonstrates this:
When the TV-news showed pictures of the nuclear plant accident in Chernobyl, they showed pictures of another - still working - plant. The thought behind was to demonstrate that in this world nothing can stay undetected by the media, to show that still everything is observed and under control - at least in the West.

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Positive Images

Certainly propaganda needs positive aspects as well:
The art of circulating positive images even if the actual situation is unsuccessful, like in a war or before elections, when all opinion-polls are negative, is one which needs talent. Napoleon obviously possessed this talent.
Another master of this was Adolf Hitler and the people working next to him. The way how he was portrayed as the father of the nation, the sensitive guide through that war - even at a moment when it should have been clear that there was nothing left to win for the Germans/Austrians in that war - is quite extraordinary and demonstrates a hard piece of work. But more than anything else it need the population's will to believe those propaganda-messages. And the Germans preferred to believe in Hitler than to look for another truth.

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