"In wartime they attack a part of the body that other weapons cannot reach in an attempt to affect the way which participants perform on the field of battle." (
Therefore the demonstrated tools refer to political propaganda in the two World Wars.
Propaganda has the ability to change a war, a natural evil, into a so-called "just" war. Violence then is supposedly defense, no more aggression.
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Traditionally, an avatar is a mythical figure half man half god. In Hindu mythology, avatars are the form that deities assume when they descend on earth. Greek and Roman mythologies also contain avatars in animal form or half animal, half man. In virtual space, the word avatar refers to a "virtual identity" that a user can construct for him / herself, e.g. in a chat-room. Avatars have also been a preferred object of media art.