With World War I an entire system of ideas how wars work collapsed. Suddenly it was no longer mostly soldiers who had to fight. War became an engagement of every day's life. Everybody got involved.
Propaganda therefore changed as well. The campaigns were no longer temporarily and recent but had to be planned for years. Who failed in organizing it or used the wrong keywords failed. Masters of modern propaganda became the British, whereas the Germans failed completely in the beginning.
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Noam Chomsky (* 1928) works as a U.S.-linguist, writer, political activist and journalist. He is teaching at the MIT (= Massachusetts Institute of Technology) as a professor of linguistics, specializing on structural grammar and the change of language through technology and economy - and the social results of that. When he stood up against the Vietnam War he became famous as a "radical leftist". Since then he has been one of the most famous critics of his country.