One of the easiest tools for disinformation is to exchange the words written below a photograph. The entire meaning of the picture can be varied like this:
- The visit of a school-group at a former international camp can change into a camp, where children are imprisoned (which happened in the Russian city of Petroskoy in 1944).
- Victims of war can change nationality. The picture of the brutal German soldier in World War II that was shown in many newspapers to demonstrate the so-called typical face of a murderer, turned out to be French and a victim in other newspapers.
- In 1976 a picture of children in a day-nursery in the GDR is taken: The children, coming out of the shower, were dressed up in terry cloth suits with stripes. The same year the photograph with the happily laughing boys and girls wins the contest "a beautiful picture". Two years later a small part of the photograph can be seen in a Christian magazine in West-Germany, supposedly showing children from a concentration camp in the USSR. The smiling faces now seem to scream. (source: Stiftung Haus der Geschichte der Bundesrepublik Deutschland (ed.): Bilder, die lügen. Begleitbuch zur Ausstellung im Haus der Geschichte der Bundesrepublik Deutschland. Bonn 1998, p. 79)
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Obviously, the existence of a totalitarian system is not the premise for disinformation. Democracies in a way praise disinformation. For example in the daily news: first the tragedies and catastrophes, afterwards the better stories, and finally the news end with something positive. This makes people satisfied and does not leave them with the feeling that everything is lost. The majority of politically uncomfortable news do not reach the light of the media at all.
Propaganda seems to work even better in a democratic society, as the population is not as suspicious as in a totalitarian system. Democratic systems tend to use disinformation especially during the times of elections. They use it while fighting against the others. The media decide which role they want to play in all that.
Already the selection of news can be disinformation.
"This system of thought control is not centrally managed, although sometimes the government orchestrates a particular propaganda campaign." (
It is very common that political interests are criticized by the media. But as soon as the so-called national interest is in danger, it is most of all the government's strategy that molests them, but no longer the issue itself. Which U.S.-newspaper ever criticized the American participation in the Kosovo or the Gulf War with hard words? Wasn't it simply the way how propaganda was done that was criticized? But even this only got into the news after the war (and that in both cases).
And if the population doesn't want a certain war then there is always the excuse that it has to be done that way to secure the national interests. Who - especially in patriot nations like the USA or Great Britain - would want or dare (from a moral perspective) to speak against this?
"It is sufficient that people obey; what they think is a secondary concern." (
The media are supposed to change information into public information. Out of this results that any lack of media-liberty means a lack of democracy as well.
Still, the instruments and rituals of democracy are never questioned officially.
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With the invention of the printing press and - as a consequence - the distribution of information in masses (by then already mostly in the shape of propaganda), propaganda could change its methods. It could not only be produced but also reproduced and therefore spread widely.
The Protestant Reformation profited by this. The idea of translating the Bible into local languages was successful, because it got possible for many people to get a Bible, as books no longer were affordable only for the nobles and the Church.
Royalty and the Courts realized that prestige asked for propaganda and that it was impossible to reign over the people if their mood turned against the king. This gave the impetus for acting. Pamphlets were used for spreading royal messages; like the so-called "mazarinades" (
When - in
From that time on propaganda and manipulation were carried out for the most different political ideas and nearly without frontiers. Censorship - a part of disinformation - seems to have been the only barrier then. Sometimes even the source of a message kept hidden, which was part of the disinformation process. It is easier to spread ideas against somebody if the own name is kept hidden; and speaking out some kind of laudation that the own party is better without mentioning that it was oneself who spread it and therefore claim that it was someone else who praised the very idea.
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Noam Chomsky (* 1928) works as a U.S.-linguist, writer, political activist and journalist. He is teaching at the MIT (= Massachusetts Institute of Technology) as a professor of linguistics, specializing on structural grammar and the change of language through technology and economy - and the social results of that. When he stood up against the Vietnam War he became famous as a "radical leftist". Since then he has been one of the most famous critics of his country.
Nicolae Ceausescu (1918-1989) was State-Secretary of Romania from 1967 to 1989. He is supposed to have been one of the cruelest dictators of the Eastern Bloc. His power was assured by a huge system of spies called the Securitate. In 1989 when the other Eastern-European countries started liberalizing their politics, he tried to follow the same policy as before; in December he had to flee but was betrayed and ended up being shot together with his wife right after a short and secret trial. Today it seems as if the revolution of those days had been organized by the communists to assure power. In the meantime the situation for the people has not improved at all but rather worsened.