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Advertising Advertising as referred to in most economic books is part of the marketing mix. Therefore advertising usually is closely associated with the aim of selling products and services. Still, developments like "branding" show a tendency towards the marketing of not only products and services, but of ideas and values. While advertising activities are also pursued by political parties, politicians and governmental as well as non-governmental organizations, most of the money flowing into the advertising industry comes from corporations. Although these clients come from such diverse fields, their intentions hardly differ. Attempting to influence the public, their main goal is to sell: Products, services, ideas, values and (political) ideology. |
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The Romans The Romans can be called the great inventors of myths with the purpose of propaganda. Think of Or Augustus: he reunited the Roman Empire; part of his power was due to huge efforts in propaganda, visible e.g. in the mass of coins showing his face, being sent all over the empire. He understood very well, that different cultures used different symbols - and he used them for his propaganda. Politically the Roman army was an important factor. Propaganda in that case was used for the soldiers on the one hand, but on the other hand also for demonstrating the power of the army to the people, so they could trust in its strength. Even then security was an essential factor of politics. As long as the army functioned, the Roman Empire did as well ( |
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Caching Caching is a mechanism that attempts to decrease the time it takes to retrieve data by storing a copy at a closer location. |
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Enigma Machine The Enigma Encryption Machine was famous for its insecurities as for the security that it gave to German ciphers. It was broken, first by the Poles in the 1930s, then by the British in World War II. |
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